The NAHB International Builders' Show
The buyer’s journey was once straightforward, but in 2017
expectations have risen. Your buyers need, want and demand more: More
information. More attention. More value. How do you know what to focus on, and
how do you compete with larger builders who have bigger budgets, more staff and
a greater market share? The answer is to compete on the one thing you can
control: customer experience.
In the NAHB International Builders’ Show® (IBS)...
David Haifleigh is president
of HaifleighBrandWorks and TheFutureWorks. He works nationally with small business
owners and home builders to enhance enterprise value by building their brands
and putting them in more effective, strategic and competitive business
narratives. He will be presenting “7 Fundamental Ways to Strategically &
Competitively Differentiate Your Home Building Company” at the NAHB International Builders’ Show®...
Bobby Tsui started his career in music production and
recording engineering, but today he is a digital strategist and author with 5+
years consulting and running a successful digital agency. At the NAHB International Builders’ Show® (IBS),
Bobby will tackle the topic of increasing website conversion in the advanced
session, “From
Content to Conversion: Building a Killer Website (No Matter How Big Your
Company).”
We caught up with Bobby to...
What do Millennials want in housing? This elusive
first-time home buyer is impacting housing activity across the country, and
while there have been lengthy discussions about this market segment, how many
times has a Millennial actually been a part of them?
Ali Wolf is the Manager of Housing Economics for Meyers
Research, LLC, and she is a Millennial herself. In the town hall session at the NAHB International Builders’ Show® (IBS),...
Bathroom design is a hot topic going into 2017, and the
NAHB International Builders’ Show® (IBS) is proud to host some of the best
speakers on this topic every year. Two expert designers in our industry, MaryJo
Camp, CAPS, CGP, of DesignCamp, RLLP, and Laura Sullivan, ASID, CAPS, CGP,
principal of ID.ology, will be presenting one of our most anticipated sessions,
“Bathrooms
Are Back: Top Trends in Design for 2017.”
We recently caught up...
Negotiations—they are simply a part of life. On a
personal level, we negotiate with family members, our neighbors and sometimes
even ourselves. On the business front, there are days when it can feel as
though your sales team is negotiating with you more than they are with the
buyer.
In the NAHB International Builders’ Show® (IBS) Master
Session, “Stop Being Out Negotiated: The Negotiation
Skills That Protect Your Profits,” you...
Erin Gargan will be presenting a Thought Leader session at the NAHB International Builders’ Show® (IBS) in January. She is the Founder of Socialite Agency, an award-winning social media agency, and she’s worked with over 100 brands, including The Oscars, Mercedes-Benz Fashion Week, ABC/Disney Television and VISA, and been featured in Forbes and BusinessWeek. We recently caught up with her to get her thoughts on where social media is...
Will Duderstadt is the
Marketing and Development Manager of Web Platforms at M/I Homes, Inc.—one of
the nation’s leading builders of single-family homes. He oversees online
marketing efforts for 14 divisions in 11 states. He will be speaking at the NAHB International Builders’ Show® (IBS) in January. We recently caught up with Will to ask him a few
questions and get his perspective on the industry … and having fun.
NAHB:...
Linda Herbert, president of Diversified Marketing and Communications, is an expert sales and
marketing consultant for the building industry. She’s a national speaker on many
topics, including the female buyer, social media, product design and the art of
networking, to name a few, and she will be speaking at the NAHB International Builders’ Show® (IBS) in January. We caught up
with her a few weeks ago to get her perspective on the...
Meredith Oliver, CSP, MIRM, is the president and creative director
of Meredith Communications, a
digital marketing agency located in Raleigh, NC. She is a professional
speaker—a top-rated speaker at the Builders’ Show, published author and has
held multiple volunteer positions with the National Association of Home
Builders (NAHB). We caught up with her last month to ask her a few fun
questions.
NAHB: What is
the one thing you are...