As a former Chief Marketing Officer for the National Football League and former President and CEO of Pepsi Cola North America and PepsiCo Foodservice, Dawn Hudson, knows branding, innovation and how to gain a competitive edge. She’s presenting an impactful Game Changers Session at the NAHB International Builders’ Show® (IBS) in Vegas.
She’s speaking about the power of brand, how to embrace change and drive innovation and the importance...
Pre-show education provides home building professionals with the unique opportunity to increase your skillset by delving deep into industry topics, all while earning NAHB continuing education credits. These one- or two-day courses are offered the weekend before IBS.
One of the 15 pre-show courses is Train the Trainer—a one-day program designed to prepare industry professionals with the training skills needed to use NAHB course materials to teach classroom courses in the...
IBS attendees from across the country are tapping into IBS Education On Demand* to gain knowledge and build stronger businesses. Here are the Top 10 picks from the 2018 IBS Education On Demand. Of the 140+ available, which one will be your favorite?
1. Double Play: Designs that Appeal to Boomers and Millennials
Because Boomers and Millennials make up the largest demographics in the nation, industries are taking notice and asking, “Can the same product appeal to two different...
As a project manager, it is your responsibility to make sure the project stays on time and on budget—and has a happy customer.
This course helps participants increase their professional knowledge of project operations thus bring value to the company and the customer. It teaches you the basics of successful project management and explains the role of project managers during each phase of a project: pre-construction, construction and post-construction. Graduates will be able to:
There is a lot of discussion about these new marketing
buzzwords: content marketing, social media and SEO. With so much focus on
big-picture ideas, many builders are uncertain about how to apply these new
tactics to their business.
In the NAHB International Builders’ Show® (IBS) Master Session, “Back
to Basics: Marketing Essentials to Build Your Brand,” you will go back to
basics to learn how you can set up an annual...
Often, design and construction practices can have unintended consequences, and not addressing them up front can result in significant—and expensive—fixes later on. This can be especially problematic with remodeling and retrofits, where controlling air moisture movement can be more difficult than new construction.
The NAHB International Builders’ Show® (IBS) Master Session, “How Do I Avoid This? Conquering Home Performance Errors Before...
When a consumer can picture themselves inside one of your
homes, you are only steps away from securing the sale. What factors in 2018
will help people visualize and help you sell more homes?
In the NAHB International Builders’ Show® (IBS) Master Session, “#Visons:
10 Innovations That Sell More Homes!”, our experts will explore how designers
and salespeople can best use elements, such as color palettes, smart home
technology, fit and...
Your website is the cornerstone of your marketing efforts, and when it is engaging and easy to navigate across all devices, it will give you a competitive advantage to reach more home buyers. Even so, your website is just the beginning of your home buyer’s journey.
In the NAHB International Builders’ Show® (IBS) Master Session, “Advanced Strategies to Attract & Covert More Online Leads,” you will learn how to create an...
What is company culture? The Balance, a popular personal
finance and career website, defines it as “the personality of the company … [and]
includes a variety of elements, including work environment, company mission,
value, ethics, expectations and goals.”1
While company culture is a phrase that you’ve heard
plenty of times, for most building professionals, it’s always been a
“nice-to-have” part of your business. But with increased...
NAHB’s International Builders’ Show® (IBS) has always been the place for building professionals to
get information on the latest trends, the newest techniques and the most
forward-thinking business strategies. The Show takes place January 9 – 11, 2018
and we’ve managed to pack even more into those three days. Here’s what to