Know The Show

“IBS 2026 was very successful for mash. The exposure in the Start-Up Zone is significant, especially given its central location on the exhibit floor. For an early-stage company looking to get in front of decision-makers in the building industry, it is a highly efficient and visible platform. The traffic we received was highly relevant, including builders specifically looking for new solutions. It brought exactly the right audience to our booth, and we generated dozens of meaningful...

Check out the 18 companies with 18 innovative solutions, the Start-Up Zone exhibitors at the 2026 NAHB International Builders’ Show^® (IBS), in Orlando, Feb 17 – 19.

18 of the most innovative companies expected to be the most transformative in the industry were chosen to exhibit in the Start-Up Zone on the Builders’ Show floor. Here’s a glimpse into the companies, what they do and what they have to offer the industry.

• Algoma:...

“Muddskip wall coating represents a potential game-changing drywall mud additive that could upend the entire building industry for consumers, builders and tradespeople. The judges were very impressed with the re-hydration technology that allows for wet-on-wet application, reducing cycle times between coats and also completely removing the sanding step.

With drywall being on the critical path for nearly every remodel or new construction project, Muddskip has far-reaching applications...