NAHBnow September – October Article Roundup

IBS House Party

We’re sharing a roundup of a couple of our favorite NAHB International Builders’ Show® (IBS) related NAHBnow articles to help you advance in your career and the industry.

The Best of IBS™ Awards Are Now Open

Each year, the NAHB International Builders’ Show® (IBS) recognizes the outstanding building products and services from exhibiting companies in nine categories with the Best of IBS Awards. Read more at...

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Celebrating Careers in Construction Month with the Builders’ Show

Building professionals at a jobsite

We’re celebrating Careers in Construction Month, a month dedicated to raising awareness about the myriad career opportunities in the residential construction industry. This annual event is an excellent time to delve deeper into the world of residential construction and consider the potential it offers.

There's no better place to learn about these opportunities and the latest trends in the industry than at the 2024 NAHB International Builders' Show®...

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8 Effective Strategies to Market Homes to Gen Z

Building professional reviews work on a laptop computer

Residential construction professionals must adapt their marketing strategies to reach the tech-savvy and socially conscious Gen Z. Gen Z, born between the mid-1990s and early 2010s, brings unique preferences and behaviors that require a fresh approach to capture their attention.

Explore key strategies and tactics to effectively market homes to Gen Z, helping you connect with this generation of digital natives.

1. Embrace Digital Platforms

Gen Z is the first generation to grow...

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Home Builder Essentials for Home Tech Planning & Products

Home Builder Essentials for Home Tech Planning & Products

In today's digitally driven world, homeowners seek ways to enhance their living spaces with the latest home technology. As a residential construction professional, get ahead of the curve by using cutting-edge solutions that cater to these evolving needs when building or remodeling homes.

Incorporating home tech planning and products into your residential construction projects can boost the value of the homes you build and provide homeowners with a seamless and convenient living...

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