Residential construction professionals must adapt their marketing strategies to reach the tech-savvy and socially conscious Gen Z. Gen Z, born between the mid-1990s and early 2010s, brings unique preferences and behaviors that require a fresh approach to capture their attention.
Explore key strategies and tactics to effectively market homes to Gen Z, helping you connect with this generation of digital natives.
1. Embrace Digital Platforms
Gen Z is the first generation to grow...