8 Effective Strategies to Market Homes to Gen Z

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Residential construction professionals must adapt their marketing strategies to reach the tech-savvy and socially conscious Gen Z. Gen Z, born between the mid-1990s and early 2010s, brings unique preferences and behaviors that require a fresh approach to capture their attention.

Explore key strategies and tactics to effectively market homes to Gen Z, helping you connect with this generation of digital natives.

1. Embrace Digital Platforms

Gen Z is the first generation to grow...

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Home Builder Essentials for Home Tech Planning & Products

Home Builder Essentials for Home Tech Planning & Products

In today's digitally driven world, homeowners seek ways to enhance their living spaces with the latest home technology. As a residential construction professional, get ahead of the curve by using cutting-edge solutions that cater to these evolving needs when building or remodeling homes.

Incorporating home tech planning and products into your residential construction projects can boost the value of the homes you build and provide homeowners with a seamless and convenient living...

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