Discover smarter sales strategies, marketing ideas and technology to attract more buyers, close more sales and create standout customer experiences.
If you work in home sales or marketing, the NAHB International Builders’ Show® (IBS) is where you go to sharpen your skills, discover what’s next and find new ways to grow your business.
Returning to Las Vegas February 2–4, 2027, IBS brings together 1,700+ companies and brands, 120+ expert-led education sessions, industry networking and the latest products and technology shaping residential construction.
Whether you want to generate better leads, reach today’s homebuyers, put AI to work, strengthen your digital marketing strategy or improve your sales process, IBS 2027 delivers ideas and connections to help you get results.
Here are ways to make the most of IBS 2027 as a home sales and marketing professional.
Sharpen Your Sales & Marketing Skills with IBS Education
Today’s home buyers have more information, more options and higher expectations. Staying competitive means keeping up with changing buyer behavior, emerging technology and the strategies that move prospects from interest to purchase.
IBS Education offers 120+ expert-led sessions covering the latest sales and marketing strategies, industry trends and business-building insights.
Explore the Sales & Marketing track for practical ideas you can put to work immediately, including:
Sessions to Add to Your Schedule
How to Sell the Life, Not the Floor Plan
Tuesday, February 2 | 1:45–2:15 PM | Sales Central**
Today’s buyers aren’t just shopping for square footage. They’re looking for a home that supports the life they want to live. Discover how to turn buyer priorities around wellness, multigenerational living, flexibility and personalization into compelling marketing messages that connect and convert.
AI + Human Intelligence: A System for More Consistent Home Sales
Tuesday, February 2 | 10:45–11:30 AM | AI & Tech Studio*
Go beyond ChatGPT and discover how AI can strengthen every stage of the home sales process. Explore real-world builder examples, smarter CRM workflows and practical ways to improve buyer engagement, follow-up and team performance without losing the human connection that drives sales.
Modernizing Your Sales Processes to Win Today’s AI-Empowered Buyer
Tuesday, February 2 | 2:15–3:15 PM | West 304
Is your sales process keeping pace with today’s buyers? Learn how to align marketing, online sales and onsite teams, use CRM data more effectively and leverage AI to improve engagement, accountability and conversion.
Why Some Homes Sell Faster: The Power of a Standout Marketing Experience
Thursday, February 4 | 10–11 AM | West 308
Two homes. Similar price. Same market. One attracts better leads and sells faster. Discover how messaging, positioning, digital presentation and consistent communication can create a better marketing experience, improve lead quality and move more prospects through your sales pipeline.
Find Fresh Ideas & Make Connections in Sales Central
Want to connect with people who understand the challenges of selling and marketing new homes? Make Sales Central a priority.
This dedicated space brings together home builders, remodelers, sales professionals, marketing directors, consultants and other industry experts for informal learning, networking and idea-sharing.
Unlike traditional classroom-style education, Sales Central offers a more relaxed setting where you can drop in, grab a seat and join the conversation.
Explore strategies and insights covering:
- Lead generation: Find new ways to attract qualified prospects and build a stronger sales pipeline.
- Digital marketing: Discover tools and tactics to improve online visibility, engagement and brand awareness.
- Buyer behavior: Understand what today’s homebuyers want and how to connect with them throughout their buying journey.
- Sales technology: Explore AI, CRM tools and other innovations that help teams work smarter and sell more effectively.
Customer engagement: Strengthen relationships, communicate your value and create a better buyer experience.
Whether you’re looking for fresh marketing ideas, practical sales solutions or new industry connections, Sales Central is a great place to find them.
Sales Central Programs to Add to Your Schedule
Google is the First Showing: How Builders Win Buyers Before the Website
Tuesday, February 2 | 7:45–8:15 AM | Sales Central**
Buyers are researching builders and communities before they ever visit a website. Discover how Google Search, Maps, reviews and AI-powered results influence buyer decisions, and learn how to improve your online visibility, build credibility and attract more qualified prospects.
The Invisible Buyer: Turn Anonymous Digital Behavior into More Sales
Tuesday, February 2 | 11–11:30 AM | Sales Central**
Your website visitors leave clues, even when they never fill out a form. Learn how to interpret browsing behavior, chatbot conversations and abandoned configurations to identify high-intent buyers and improve your digital sales strategy.
Discover Products & Technology Your Buyers Will Love
The Builders’ Show floor is where you see what’s new, meet the manufacturers behind the products and discover innovations that can help you sell more homes.
With 1,700+ companies and brands exhibiting across six product segments, there’s plenty to explore. From smart-home technology and interior finishes to outdoor living products and building materials, you’ll find solutions to respond to buyer preferences and differentiate your homes from the competition.
For sales and marketing professionals, the show floor is also a valuable source of inspiration.
- Strengthen your sales presentations with new products, features and technology to showcase.
- Refresh your marketing content with product innovations and design trends that capture buyer interest.
- Differentiate your homes by discovering features and amenities that help your communities stand out.
- Build manufacturer relationships and connect with companies that can support your sales and marketing efforts.
The six show floor product segments make it easier to navigate the exhibits and focus on the products and services most relevant to your business.
Explore the IBS 2027 Exhibitors and product categories.
Don’t Miss the New Product & Start-Up Zones
Want to be among the first to discover what’s next? Make time for these two specialty areas.
New Product Zone
Get a first look at the newest products debuting at IBS. This popular destination showcases innovative products and solutions that can help you spot emerging trends, discover new features to highlight and give your buyers something exciting to talk about.
Start-Up Zone
Meet emerging companies and explore fresh ideas, technologies and services that could shape the future of residential construction. Discover new solutions that may give your business a competitive edge.
Take Your Marketing Strategy Further with Pre-Show NAHB Courses
Ready to go beyond the quick takeaways and build a stronger foundation for your business?
Pre-show NAHB Courses*** offer focused learning opportunities before the exhibit floor opens. These courses are a great way to develop new skills, explore specialized topics and bring additional expertise back to your team.
Consider adding this marketing-focused course to your schedule:
How to Craft a Winning Digital Marketing Strategy
Sunday, January 31 | 9 AM–12 PM | Encore Hotel
Learn how to turn your website, branding and content into powerful tools for attracting and engaging potential homebuyers. This practical course covers essential elements of a successful digital marketing strategy, from establishing a strong brand and website to creating content and choosing the right channels to reach today’s consumers.
Whether you’re refreshing your current strategy or building one from the ground up, you’ll leave with insights to strengthen your digital presence and reach more potential buyers.
Explore pre-show NAHB Courses.
Celebrate Sales & Marketing Excellence at The Nationals Awards Powered by Chase, featuring 55+ Housing, Global Innovation and NAHB Honors
Get inspired by the industry’s best at The Nationals℠ Awards Gala****, NAHB’s largest and most prestigious awards competition recognizing excellence in new-home sales and marketing.
Tuesday, February 2 | 5–9:30 PM | Caesars Palace Ballroom
Presented by NAHB’s National Sales & Marketing Council, The Nationals celebrates outstanding achievements by home builders, associates, communities and individual sales and marketing professionals.
The evening also features the Best of 55+ Housing Awards, Global Innovation Awards and NAHB Honors.
With more than 800 industry professionals attending this black-tie celebration, it’s an opportunity to recognize outstanding work, connect with industry leaders and get inspired by the people and companies setting the standard for excellence.
Whether you’re celebrating a win, supporting colleagues or looking for ideas to elevate your own business, The Nationals is an IBS experience worth adding to your schedule.
Learn more about The Nationals.
Turn Your Builders’ Show Experience into a Business Advantage
IBS 2027 is more than three days of education and exhibits. It’s an opportunity to step away from your everyday routine, explore new possibilities and bring home ideas that can make a measurable difference in your business.
Before you arrive, think about what you want to accomplish:
- Set a lead-generation goal. Look for strategies, technology and partnerships that can help you attract more qualified buyers.
- Identify your biggest marketing challenge. Whether it’s improving search visibility, creating better content or measuring campaign performance, prioritize education that addresses it.
- Explore buyer-focused innovations. Find products, features and technologies that can help your homes and communities stand out.
- Make new connections. Meet sales and marketing professionals who can share ideas, experiences and solutions.
- Create an action plan. Identify three to five ideas you can implement when you return to the office.
The more intentional you are about your time at IBS, the more you’ll get out of the experience.
Make IBS 2027 Your Competitive Advantage
From AI-powered sales strategies and smarter digital marketing to emerging products and valuable industry connections, the NAHB International Builders’ Show® is packed with opportunities to help home sales and marketing professionals grow their businesses.
Discover what’s working, find out what’s next and get the ideas, tools and connections to attract more buyers, strengthen your sales process and deliver an exceptional customer experience.
IBS 2027 | February 2–4 | Las Vegas, Nevada
Register for IBS 2027 and start planning your show experience!
*IBS Education sessions require an Expo+Education Pass.
**Sales Central is open to all IBS registrants.
***Pre-show NAHB Courses require separate registration and an additional fee. You can add courses when registering for IBS.
****Ticketed event that requires a separate fee from your IBS registration.