7 Ways to Use Short-Form Video at Your Trade Show Booth to Engage & Captivate

Signage above an exhibit space at IBS 2023

One innovative, creative and effective strategy to stand out from the crowd of exhibitors at a trade show is to leverage short-form videos to engage, impress and captivate your audience. Explore ways to effectively utilize short-form video at your trade show booth to maximize impact and leave a lasting impression.

#1 Grab Their Attention with an Eye-Catching Display

The first step to incorporating short-form video into your trade show booth is...

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10 Compelling Reasons to Attend IBS 2024

Building professionals browse the New Product Zone at IBS 2023

Every year, professionals and enthusiasts from the construction industry eagerly anticipate the NAHB International Builders' Show® (IBS). In its 80th year, this premier event brings together a diverse range of attendees and exhibitors, including builders, remodelers, architects, suppliers and manufacturers. Every year, the show evolves, offering an array of opportunities and experiences for everyone who attends.

Discover 10 compelling reasons to mark your...

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13 Creative Show Booth Ideas

Exhibitors show off their booth at IBS 2023

With tens of thousands of attendees and 1,000 exhibitors at each NAHB International Builders’ Show® (IBS), a creative show booth makes your space stand out from the crowd and from your competition. A booth that attracts attention attracts more visitors to your booth, which means more quality leads, quality conversations and an opportunity to close more business.

Draw inspiration for your own trade show booth from these 13 creative ideas.

#1 Miniature...

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Most Innovative Start-Ups Come Together at IBS 2023

Twenty companies with 20 innovative solutions. Check them all out in the Start-Up at the NAHB International Builders’ Show® (IBS), happening in Vegas from Jan 31 – Feb 2.

While 45 companies applied to be in the Start-Up Zone (West Hall Booth #W2056), we chose the 20 most innovative companies expected to be the most transformative in the industry. Here’s a glimpse into the companies, what they do and what they have to offer the industry.

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