5 Reasons to Exhibit at IBS 2023

Four guys and a young woman looking down at a table display

The NAHB International Builders’ Show® (IBS) is the place for residential construction industry exhibitors to be. 

Why? (We’re so glad you asked.) 

Exhibitors can establish unique and direct connections with thousands of dealers and distributors in real-time on the show floor. In just three days, IBS can elevate and strengthen your business. 

Check out the top five reasons to exhibit at IBS 2023. 

#1 Maximize Exposure 

With so many residential building industry professionals as a captive audience and 400+ media outlets in attendance, it maximizes your business, product or service exposure during the three-day show. 

In sheer volume and size of the show, you get a lot of exposure to people from across the US, as well as Canada. It’s the largest show of its type, so you get in front of all sorts of people. Since it’s a bit of a captive audience, you get the opportunity to explain elements of the product that you can’t capture in a snippet on social media. It allows more complex products like ours the opportunity to really get into the meat and potatoes of what it is that our products have to offer.”

– Chris Adamson, Swidget 

#2 Right Audience at the Right Time 

Building industry professionals attend the Builders’ Show to discover innovative products, technology, services and more. They’re there to find and buy after they leave the show. You generate leads and sales at IBS unlike any other show you attend. 

#3 Face-to-face Time is Priceless 

Being in person and face-to-face allows you to build and strengthen relationships with customers, new business partners and more. You can demonstrate how your product works so attendees experience it first-hand and get answers to their questions. 

“In an industry like ours where a lot of business happens face to face, it was nice to have our entire sales team come together, interact, talk to customers, walk the show floor to see what’s out there. Especially in this industry where everything is interactive and hands-on it was helpful to be able to touch and feel different products.”

– Cheryl Zukowski, Endura Products

#4 Engage with Building Professionals 

IBS is the one place the industry comes together each year. There’s no better opportunity to meet, engage with and gather feedback from industry professionals. 

#5 Feel the Industry Pulse 

New products debut at IBS. Innovative technologies debut at IBS. New trends are revealed at IBS. Keep your finger on the pulse of the industry by experiencing all of this and more at the Builders’ Show. 

BONUS REASON: Best of IBS Award 

Recognizing the most innovative products on the IBS show floor, Best of IBS Award winners and finalists receive year-round promotion to drive interest and boost booth traffic. Entry is free for all IBS exhibitors. 

It’s been astronomical for us because of winning the Most Innovative Product and Best in Show. It really put us on the map. It’s been an awesome experience for us as a company and being able to show everyone what our product and our company is about.”

– Daniel Fritz, Evolve Stone 

BONUS REASON #2: It’s in Vegas! 

We don’t think this requires an explanation. 

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