7 Ways to Land Leads at the Builders’ Show

Exhibitors and attendees discuss products at IBS

The NAHB International Builders' Show® (IBS) is one of the most prominent events in the construction industry. Attended by professionals from all corners of the building, remodeling and construction sectors, it's a golden opportunity for IBS Exhibitors to network, connect with decision-makers and acquire valuable leads. Here are seven effective strategies to maximize your lead generation as an IBS Exhibitor at the Builders’ Show.


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9 Effective Follow-up Strategies for Trade Show Leads

Exhibitor talks with a potential lead at IBS 2023.

Trade shows are excellent opportunities for businesses to showcase their products, network with potential customers and generate leads. However, the value of a trade show lies in the effectiveness of your follow-up strategies. Following up promptly and effectively with trade show leads is crucial to converting them into loyal customers.

Explore 9 effective follow-up strategies that can help you maximize the return on your trade show investment.

#1 Create a Trade Show...

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14 Digital Marketing Tools & Trends for Building Professionals

14 Digital Marketing Tools & Trends for Building Professionals

Digital marketing tools and trends are ever-changing in the marketing world. It can be hard to keep up with it all, especially tools tailored for the home-building industry. Discover the hottest digital marketing tools and trends for 2023 working for building professionals around the country and how leading building professionals are using them.

Learn how to apply these 14 tools and trends to your marketing strategy to drive more traffic, leads and sales in the coming year.


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3 Ways IBS Offers Career & Professional Growth Opportunities

Group of building professionals check out new technologies at IBS 2023.

Designers, builders, remodelers, architects and other residential building professionals attend the NAHB International Builders’ Show® (IBS) each year for a glimpse of the latest products and to learn innovative techniques and industry best practices.

The show floor buzzes with excitement as tens of thousands of industry professionals seek out new information and business relationships. Discover what makes IBS the place to experience career and...

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10 Ways Attending a Trade Show is Good for Your Business

The NAHB International Builders’ Show® (IBS) is the #1 event for the residential construction industry. We can tell you all day long that if you’re in this industry that you should attend the show. Period.

Instead, we want to share the top 10 ways that being a trade show attendee is beneficial for your business. Then, you can decide for yourself if attending IBS is the right move for you.

#1 Connect with Others Like You

Tradeshows are the epicenter...

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IBS 2020: Planning Guide with Must-Know Info

Two men standing on a stage facing an audience of men and women standing

Each year, the NAHB International Builders’ Show® (IBS) brings together more than 67,000 building professionals from across the globe, and veteran attendees would advise newcomers to “have a show plan” long before you set foot on the show floor.

With so much information available about the show, it can be difficult to know where to start. So, we put together this list to guide you through the initial step of planning your show experience.

#1: Early Registration = Biggest...

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The New American Home Update | Phase 3

The New American Home

One of the goals for The New American Home® 2019 was to build an extremely energy efficient home, and Daniel Coletti, owner and president of Sun West Custom Homes, noted that they have been able to accomplish this with the help of many talented folks.

“The entire engineering team at Owens Corning put together the energy and insulation package—which starts from the roof [and goes] all the way down to the slab edge insulation,” explains Drew Smith, Chief Operating Officer for Two...

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10 Reasons to Attend IBS 2019

IBS Show Floor

If you are on the fence about whether you should attend the 2019 NAHB International Builders’ Show® (IBS), you need to know: there is something for everyone. The building industry’s largest event is your best opportunity to access the people, tools and business knowledge you need. Here are the top ten reasons why traveling to Las Vegas to attend IBS in February is well worth the trip.

  1. Incredible Value: IBS is your one-stop shop for knowledge, new products and powerful...
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