In This Booming Market, Trend & Product Knowledge are Key

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According to NAHB’s latest Housing Trends Report1, over 40 million Americans are considering purchasing a home in the next 12 months, more than 3 million more than this time last year.

Now is hardly a time to ignore the best opportunity to get up to speed on the market, and everything that’s changing within it.

The IBSx virtual experience is a convenient and affordable way to connect and discover the latest products and trends, February 9-12, 2021.

“In our industry, if you don’t attend, you’re not up to par in knowing what is available today and what’s possible in the future,” said Robert Lord, president at Lord General Contractors Corporation in Seminole, Florida.

“The last thing I want is to misinform a client or be unable to tell them all of the opportunities that the market has to offer. If you have the passion and you want to be an expert, IBSx has the access to make that your reality. There’s no ‘shoulda woulda coulda’ — the tools are there to impress your clients.”

With time being more precious than ever these days, you want to consolidate and focus your professional development, to get it all in one shot. And that’s what IBSx offers you too, the freedom to pick up the latest best practices and learn from residential construction industry thought leaders at your convenience – whether you’re at home, at work or on-the-go.

“If you make a concerted effort to get all the education, all the product knowledge you want, you’re good to go for a year. It’s that condense,” said Tess Wittler, building industry expert and content marketing consultant out of Richmond, Virginia.

The virtual platform offers an array of features to explore, including 100+ live and semi-live education sessions with recordings on-demand, real-time Q&A with speakers, networking activities to interact with your colleagues and top industry suppliers, along with your favorite exhibitors, showcasing new products, hosting demos and chatting live with attendees.

“You have the opportunity to see either the newest products or products that are about to be released,” said Scott Sevon, Managing Partner at MAW Chicago LLC.  “Some of the products will be prototypes, so basically you get to see what’s on the leading edge and go back and share with your customer ‘oh you wanted this or that? Well, I just saw this or that [at IBSx].’

IBSx is your chance to tap into the industry’s latest trends and find the solutions you need – don’t miss out! NAHB members can register for a FREE Expo pass or a discounted All Access pass, which includes education for $199 through January 8. Non-member pricing starts at $50.

Learn more and register today!


  1. NAHB Eye on Housing, Home Buying Interest Increases Amid COVID-19



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