Game Changers Spotlight: Branding, Innovation & Competitive Advantage

As a former Chief Marketing Officer for the National Football League and former President and CEO of Pepsi Cola North America and PepsiCo Foodservice, Dawn Hudson, knows branding, innovation and how to gain a competitive edge. She’s presenting an impactful Game Changers Session at the NAHB International Builders’ Show® (IBS) in Vegas.

She’s speaking about the power of brand, how to embrace change and drive innovation and the importance of strong and inclusive leadership during her session happening Wednesday, Feb 1, from 12 PM – 1 PM. Game Changers Sessions are open to all attendees with Expo+Education Passes or Expo+1-Day Education Passes valid for the day of the session.

Plan to join us in person at IBS 2023 Jan 31 – Feb 2 in Las Vegas, where you can take advantage of top-notch and impactful IBS Education. Learn more at

About Dawn Hudson

Whether serving as CEO, Chief Marketing Officer, or Chairman of the Board, Dawn Hudson has led an impressive career spanning high-level posts in media, retail, consumer goods, consulting, and healthcare at some of the biggest corporations in the world including the NFL, PepsiCo, Lowe’s Home Improvement, Allergan, PF Chang’s, the LPGA, and NVIDIA.

From “Super Bowl Babies” to the return of the “Pepsi Challenge,” Hudson’s track record of success is packed with groundbreaking ideas born of an ability to see what’s around the corner and an expertise in crafting revenue-boosting competitive advantages.

For her revolutionary work strengthening brands’ positioning and marketing, tapping into culture change as fuel for innovative business strategies, and championing inclusive leadership and diversity, Hudson has been recognized as the “Most Vital Leader in Tech, Media, and Marketing” by AdWeek—topping a list of 50 industry titans—and twice as one of Fortune magazine’s “50 Most Powerful Women in Business.”

She is also a co-author of You Should Smile More: How to Dismantle Gender Bias in the Workplace, which was written to help women navigate the little moments of everyday corporate life, while educating and including men in the conversation as well.

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