IBS 2018 Master Session: #Visions: 10 Innovations That Sell More Homes!


When a consumer can picture themselves inside one of your
homes, you are only steps away from securing the sale. What factors in 2018
will help people visualize and help you sell more homes? 

In the NAHB International Builders’ Show® (IBS) Master Session, “#Visons:
10 Innovations That Sell More Homes!”
, our experts will explore how designers
and salespeople can best use elements, such as color palettes, smart home
technology, fit and finishes and more, to present the full picture and help
consumers visualize living inside one of your homes. 

In this three-hour advanced session, you will:

  • Debunk the most common myths about selling, and
    identify ways to implement the “science of selling” in your process.
  • Discover effective merchandising practices for
    different generations.
  • Learn now to create retail environments that
    incorporate the latest trends and act as a “silent salesperson,” keeping the
    buyer engaged.
  • Explore research regarding the targeting of color
    palettes to demographics and how to trigger an emotional connection with color.

About Our

Joseph Duffus,
is CEO of Builders Design and has been a visionary of the interior
design industry, marketing model homes and commercial spaces for close to 30
years. He has been involved in over 15,000 successful design projects resulting
in billions of dollars in new home sales. 

Bob Schultz, MIRM,
is the founder of The International New Home Sales Specialists™. He was
named by Builder magazine to its
Power 50 list as one of the 50 most influential people in home building, and he
is the author of The Official Handbook
for New Home Salespeople
and Smart
Selling Techniques.

David Miles, MIRM,
is president and brand strategist at Milesbrand, and his career
spans more than three decades—during that time, he has won numerous local,
national and international creative awards. He has worked with many of the
leading real estate brands in the world, including Disney, Hines and Orco to
name a few. 

How to Secure Your

This Master Session will be held on Thursday, January 11
from 8:00 – 11:00 AM and is eligible for continuing education credits. To
register, you must have a full registration or one-day education registration
for Thursday. General seating is first-come, first-served, but seats can be
reserved in advance for $25. Reserved seating can only be purchased during IBS
advanced registration online, not on site. Simply add this session to your
Builders’ Show registration. 

Get details of all the Master Sessions offered at IBS 2018

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