The NAHB | IBS Education Webinar Series is back with another lineup of timely, practical conversations designed to help residential construction professionals sharpen skills, strengthen businesses and stay ahead in a rapidly evolving market. Featuring past and future speakers from the NAHB International Builders’ Show® (IBS), the series brings trusted IBS-caliber education directly to attendees throughout the year, long after the show floor lights dim in Las Vegas.
From marketing strategy and workflow optimization to leadership growth, client communication and AI-powered sales tools, each webinar delivers expert-led insights builders, remodelers and industry professionals can apply immediately.
New this year: sign up for all six sessions at once, creating an easy way to stay connected to industry education between Builders’ Shows without juggling multiple registrations.
#1 Marketing Do’s & Don’ts for the Building Industry
June 25 | 1 PM ET | 10 AM PT
Speaker: Mindy Lepp | Marketing Director | LEPPDESIGN
Many builders and remodelers are making avoidable marketing mistakes without even realizing it. In this practical webinar, marketing expert Mindy Lepp shares the biggest marketing do’s and don’ts for the building industry. From websites and social media to branding and strategy, attendees will gain straightforward, actionable tips to put to work immediately.
#2 The Frictionless Project: Next-Level Solutions for the Most Common Workflow Constraints
July 23 | 1 PM ET | 10 AM PT
Speaker: Fred Reikowsky | Professional Business Coach, Leadership Trainer & Speaker | Legacy Business Leaders LLC
Discover how hidden workflow bottlenecks may be costing your business time, money and momentum in this practical, forward-looking webinar led by Fred Reikowsky. “The Frictionless Project” explores how poor communication and disconnected information flow create delays, rework and profit erosion across residential construction projects.
Learn how to identify common workflow constraints through a “Friction Audit” and explore real-world strategies, including the use of agentic AI tools, to streamline operations, improve jobsite communication, reduce costly mistakes and enhance the customer experience. Ideal for builders and industry professionals looking to boost productivity and protect margins in an increasingly fast-paced environment.
#3 Scaling Your Business Growth With Purpose
August 27 | 2 PM ET | 11 AM PT
Speaker: Al Trellis | Custom Home Builder & Consultant | Home Builders Network
Discover how to grow your business with intention, not just momentum, in this insightful webinar for builders, remodelers, trades and suppliers. Drawing on decades of industry experience, Al Trellis explores the realities of scaling a company, from balancing top-line growth with bottom-line profitability to determining the “right size” for long-term success.
Through practical frameworks, real-world examples and lessons learned from high-performing building companies, gain strategies for building stronger systems, evolving leadership and avoiding common growth pitfalls while aligning business expansion with personal and organizational goals.
#4 Effective Ways to Manage Client Expectations & Experience: Before, During and After the Build
October 8 | 2 PM ET | 11 AM PT
Speaker: Andrea Seymour | Co-founder & CEO | Springdale Custom Builders
Discover how strong client communication can transform every phase of the building process in this practical webinar led by Andrea Seymour. Designed for builders and remodelers, this webinar explores effective ways to manage client expectations before, during and after the build to reduce scope creep, prevent misunderstandings and create a smoother project experience. Learn how to establish clear processes, guide productive conversations, set realistic boundaries and use tracking tools to keep projects aligned from kickoff to completion.
Packed with real-world insights from the design-build world, walk away with actionable strategies to strengthen client relationships, improve efficiency and deliver projects with greater confidence and fewer surprises.
#5 Marketing in the AI Era: The Do’s, The Don’ts & The Hidden Secrets
November 10 | 1 PM ET | 10 AM PT
Speaker: Meredith Oliver | The Home Builder’s Chief Marketing Officer | Meredith Communications
In this fast-paced webinar, discover how to use AI as a powerful marketing and sales communication tool without losing the human insight that drives real buyer connection. Led by Meredith Oliver, explore practical ways to strengthen messaging, improve content performance and create more meaningful engagement across the buyer journey. From refining prompts and simulating buyer perspectives to avoiding common AI pitfalls, gain actionable strategies for using tools like OpenAI’s ChatGPT to enhance written and verbal communication, generate qualified leads and elevate marketing results immediately.
#6 Interiors That Lease: Using Design to Create Memorable Multifamily Experiences
January 20 | 1 PM ET | 10 AM PT
Speaker: Christie zumBrunnen | Chief Design Officer | TRIOn
As competition in the multifamily market intensifies, creating memorable resident experiences has become a critical differentiator. In this design-focused webinar, explore how intentional interior design, FF&E selections and amenity merchandising can shape emotional connections, influence leasing decisions and strengthen long-term resident engagement. Drawing from multifamily projects across the country, discover how thoughtfully designed spaces can elevate perception, encourage amenity use and help communities stand apart in crowded markets without relying heavily on concessions or oversized amenity packages.
Packed with real-world examples and practical design insights, this webinar offers valuable strategies for designers, architects, developers and multifamily professionals looking to create spaces residents remember long after the tour ends.
Whether you attend a single session or sign up for the full series, the NAHB | IBS Education Webinars offer a valuable way to continue learning from some of the industry’s most respected educators and thought leaders throughout the year. These webinars extend the spirit of IBS Education beyond the convention center with ongoing access to practical strategies, real-world lessons and fresh ideas that can strengthen operations, improve customer experiences and support long-term business growth.
With convenient online access and a schedule packed with experienced IBS Speakers, the series helps keep professional development moving year-round, one smart conversation at a time.