There is a lot of discussion about these new marketing
buzzwords: content marketing, social media and SEO. With so much focus on
big-picture ideas, many builders are uncertain about how to apply these new
tactics to their business.
In the NAHB International Builders’ Show® (IBS) Master Session, “Back
to Basics: Marketing Essentials to Build Your Brand,” you will go back to
basics to learn how you can set up an annual...
David Haifleigh is president
of HaifleighBrandWorks and TheFutureWorks. He works nationally with small business
owners and home builders to enhance enterprise value by building their brands
and putting them in more effective, strategic and competitive business
narratives. He will be presenting “7 Fundamental Ways to Strategically &
Competitively Differentiate Your Home Building Company” at the NAHB International Builders’ Show®...
What is MIRM? The Master in Residential Marketing (MIRM) designation is the highest achievement for new home sales and marketing professionals. Earning the MIRM designation sets you apart from the competition and increases your marketability because it demonstrates commitment to continued industry knowledge and professionalism. It is the pinnacle of new home sales education.
education courses at the NAHB International Builders’ Show® (IBS) are one of
the best ways to gain knowledge on a specific topic in the building industry.
One of the pre-show courses available the weekend before IBS is the
A successful project is one that is built on time, on
budget and to the customer’s satisfaction. By enrolling in this course, you
will learn project...
Pre-show courses at the NAHB International Builders’
Show® (IBS) allow you to learn more about an industry topic while increasing
your skill set. There will be 27 pre-show
courses offered at IBS. Nowhere else during the year will you find all of these
courses available in one place, at one time.
What to expect from the Marketing & Sales for Building