7 Tiny Reasons You’re Not Closing More Sales

Have you ever noticed that one
agent who always seems to be selling more, always seems to be in first place,
and tends to always have the highest production numbers? They appear to have it
all together and sell more than anyone else. Oftentimes, we assume their
success is attributed to how long they have been in business, or that customers
tend to flock to them to buy. That could not be further from the truth.  

In reality, the habits of...

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Meet Our Speakers Series: Rusty Meador

Rusty Meador is the owner of Beach & Barn—a lifestyle
apparel brand that inspires memories of the simple pleasures that coastal
living and country life bring. He’s used social media and highly focused
branding to build Beach & Barn into a company with retailers from Delaware
to Georgia. Rusty also does custom carpentry under the name, “The Preppy Carpenter.” 

At the NAHB International Builders’ Show® (IBS), Rusty is

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Meet Our Speakers Series: Randi Busse

Randi Busse is the founder and president of Workforce
Development Group, Inc., a training and coaching organization that specializes
in improving the customer experience, increasing customer retention and
maximizing revenue. She challenges business leaders and employees to think in
innovative ways when it comes to taking care of their customers. 

At the NAHB International Builders’ Show® (IBS),
Randi is presenting, “Rants
into Raves: Turn Your Customers On...

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Strategies and Techniques for Purposeful Branding

Consumers are sold on doing good.

The building industry can learn a lot from purposeful
brands. Almost as much as purposeful brands can learn from builders. 

While “purposeful” is new, the term “brand” may be one of
the most overused words in the marketing dictionary. When I ask builders what
their brand is, many will respond by handing me their business card or pointing
to their sign; equating their logo with their brand. In fact, your logo,...

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Meet Our Speakers Series: Elton Mayfield

Elton Mayfield is the co-founder of ER Marketing, based
in Kansas City, Missouri. His 30-year career spans media, production, finance
and marketing roles, and in 2016, ER Marketing was named Agency of the Year by
Construction Marketing Association. Elton’s blog (co-produced by business
partner Renae Krause) focuses on the sales and distribution channel within the
building materials industry and is one of the top blogs in the industry.

At the...

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Meet Our Speakers Series: Kevin Oakley

Kevin Oakley of Do You Convert has over a decade of experience running marketing and sales operations for home builders of all shapes, sizes and areas of expertise. Kevin speaks regularly at the NAHB International Builder’s Show® (IBS) as well as select local home building associations and home building companies looking to gain an edge over the competition.

Kevin was featured this summer in the NAHB Best of IBS webinar series, and he’s back...

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Meet Our Speakers Series: Will Duderstadt

Will Duderstadt is the Marketing and Development Manager of Web Platforms at M/I Homes, Inc.—one of the nation’s leading builders of single-family homes. He oversees online marketing campaigns, lead generation, SEO, PPC, social media and content strategy for 15 divisions in 11 states.

At the NAHB International Builders’ Show® (IBS) in January, Will is one of three speakers at the session, “Clash of the Titans: Marketing Megaminds Debate...

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Meet Our Speakers Series: Bruce Christopher

Bruce Christopher is a psychologist and speaker with two
rules for every presentation he gives: “Laugh ‘til you cry and learn ‘til you
change.” He inspires audiences from around the globe by giving them real,
immediate solutions for change without fluff and hype. With over 150 speaking
engagements annually, he is one of today’s most sought-after speakers in the
Fortune 500. 

At the NAHB International Builders’ Show® (IBS) in

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Meet Our Speakers Series: Burk Moreland, GMB, CGB

With nearly two decades of experience and success in the
homebuilding industry as an executive and entrepreneur, Burk Moreland works
with and coaches motivated business owners, sales managers, teams,
professionals and entrepreneurs who want to take their business to the next

At the NAHB International Builders’ Show® (IBS) in
January, Burk will present, “Delegation
& Expectations: How to Motivate Your People to Do What You Need...

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Meet Our Speakers Series: Deryl Patterson, AIA

Deryl Patterson is an award-winning architect with more
than 30 years of experience and is the president and founder of Housing Design
Matters, Inc., specializing in residential architecture. As a frequent
contributor to trade publications, Deryl stays on the forefront of current
trends and innovations and is often a speaker at industry events. 

At the NAHB International Builders’ Show® (IBS) in
January, Deryl will present two sessions,...

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