The buyer’s journey was once straightforward, but in 2017
expectations have risen. Your buyers need, want and demand more: More
information. More attention. More value. How do you know what to focus on, and
how do you compete with larger builders who have bigger budgets, more staff and
a greater market share? The answer is to compete on the one thing you can
control: customer experience.
In the NAHB International Builders’ Show® (IBS)...
Negotiations—they are simply a part of life. On a
personal level, we negotiate with family members, our neighbors and sometimes
even ourselves. On the business front, there are days when it can feel as
though your sales team is negotiating with you more than they are with the
In the NAHB International Builders’ Show® (IBS) Master
Session, “Stop Being Out Negotiated: The Negotiation
Skills That Protect Your Profits,” you...