Strategies and Techniques for Purposeful Branding

Consumers are sold on doing good.

The building industry can learn a lot from purposeful
brands. Almost as much as purposeful brands can learn from builders. 

While “purposeful” is new, the term “brand” may be one of
the most overused words in the marketing dictionary. When I ask builders what
their brand is, many will respond by handing me their business card or pointing
to their sign; equating their logo with their brand. In fact, your logo,...

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Meet Our Speakers Series: Elton Mayfield

Elton Mayfield is the co-founder of ER Marketing, based
in Kansas City, Missouri. His 30-year career spans media, production, finance
and marketing roles, and in 2016, ER Marketing was named Agency of the Year by
Construction Marketing Association. Elton’s blog (co-produced by business
partner Renae Krause) focuses on the sales and distribution channel within the
building materials industry and is one of the top blogs in the industry.

At the...

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Meet Our Speakers Series: Kevin Oakley

Kevin Oakley of Do You Convert has over a decade of experience running marketing and sales operations for home builders of all shapes, sizes and areas of expertise. Kevin speaks regularly at the NAHB International Builder’s Show® (IBS) as well as select local home building associations and home building companies looking to gain an edge over the competition.

Kevin was featured this summer in the NAHB Best of IBS webinar series, and he’s back...

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Meet Our Speakers Series: Will Duderstadt

Will Duderstadt is the Marketing and Development Manager of Web Platforms at M/I Homes, Inc.—one of the nation’s leading builders of single-family homes. He oversees online marketing campaigns, lead generation, SEO, PPC, social media and content strategy for 15 divisions in 11 states.

At the NAHB International Builders’ Show® (IBS) in January, Will is one of three speakers at the session, “Clash of the Titans: Marketing Megaminds Debate...

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Meet Our Speakers Series: Bruce Christopher

Bruce Christopher is a psychologist and speaker with two
rules for every presentation he gives: “Laugh ‘til you cry and learn ‘til you
change.” He inspires audiences from around the globe by giving them real,
immediate solutions for change without fluff and hype. With over 150 speaking
engagements annually, he is one of today’s most sought-after speakers in the
Fortune 500. 

At the NAHB International Builders’ Show® (IBS) in

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Meet Our Speakers Series: Burk Moreland, GMB, CGB

With nearly two decades of experience and success in the
homebuilding industry as an executive and entrepreneur, Burk Moreland works
with and coaches motivated business owners, sales managers, teams,
professionals and entrepreneurs who want to take their business to the next

At the NAHB International Builders’ Show® (IBS) in
January, Burk will present, “Delegation
& Expectations: How to Motivate Your People to Do What You Need...

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Meet Our Speakers Series: Deryl Patterson, AIA

Deryl Patterson is an award-winning architect with more
than 30 years of experience and is the president and founder of Housing Design
Matters, Inc., specializing in residential architecture. As a frequent
contributor to trade publications, Deryl stays on the forefront of current
trends and innovations and is often a speaker at industry events. 

At the NAHB International Builders’ Show® (IBS) in
January, Deryl will present two sessions,...

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Meet Our Speakers Series: Kate Good

Kate Good is a 28-year sales and marketing veteran for the multifamily industry. She is the Sr. Vice President of Multifamily Development and Operations with Houston-based Hunington Residential. When she is not at the job site, she is traveling the country sharing her expertise with 15,000 industry professionals each year on the topics of new construction, improving underperforming assets and her unique approach to everything related to leasing,...

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Spotlight on IBS 2018 Education: The Hottest & Most Relevant Building Industry Topics

NAHB’s International Builders’ Show® (IBS) has always been the place for building professionals to
get information on the latest trends, the newest techniques and the most
forward-thinking business strategies. The Show takes place January 9 – 11, 2018
in Orlando,
and we’ve managed to pack even more into those three days. Here’s what to


Fourteen Pre-Show courses will be held...

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Meet Our Speakers Series: Evan Carroll

Evan Carroll operates at the intersection of people and technology to make online and offline customer experiences more personal, emotive and efficient. Evan is a frequent speaker on all things digital and has presented to SXSW Interactive, the Library of Congress and the American Marketing Association, just to name a few audiences.

At the NAHB International Builders’ Show® (IBS) in January, Evan will present, “Creating #FOMO: Your Secret to...

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