Evan Carroll operates at the intersection of people and technology to make online and offline customer experiences more personal, emotive and efficient. Evan is a frequent speaker on all things digital and has presented to SXSW Interactive, the Library of Congress and the American Marketing Association, just to name a few audiences.
At the NAHB International Builders’ Show® (IBS) in January, Evan will present, “Creating #FOMO: Your Secret to Successful Sales in 2018”—a Spotlight session at IBS 2018.
We caught up with Evan to get a sneak peek into his session and a few fun tidbits, too.
NAHB: Without giving too much away, what will people learn at your IBS session?
EVAN: My session will be 100% focused on helping you give the customer just the right motivation to buy quickly and tell their network of friends. I have a framework I’ll share for creating #FOMO (fear of missing out) and examples for how to apply it to new home sales.
NAHB: Why should people come to the show to hear you speak?
EVAN: Many of the ideas I share won’t cost much, if anything, to implement and will certainly help motivate sales and positive word-of-mouth advertising. You can expect actionable takeaways from my session that will contribute to the return on your IBS investment.
NAHB: What’s the one thing you are looking forward to the most while at IBS?
EVAN: As a speaker who focuses on marketing, sales and customer experience, I always love visiting Disney when I’m in the Orlando area. I don’t always make it to one of the parks, but I’m looking forward to dinner one night at Disney Springs.
NAHB: What’s your favorite part about public speaking?
EVAN: Getting to hear from people who have benefited from my presentation. Knowing that I’ve reached someone and made an impact in their business, career or life is the ultimate compliment.
NAHB: You’re based in Raleigh, so what’s a “must see” you’d recommend to out-of-town visitors?
EVAN: If you come to the area, you shouldn’t miss a trip to Downtown Raleigh. Over the last ten years, the vibrancy of our downtown area has increased with shops, restaurants and nightlife. As downtown restaurants go, my favorites are Poole’s Diner and The Pit Authentic Barbecue. You can’t go wrong with either of them.
NAHB: A random fact you can share with us …
EVAN: I grew up in construction. My father is a general contractor and my first job was framing homes during the humid North Carolina summers. I love this industry, but that summer convinced me I needed to spend my summer workdays indoors.
NAHB: What book did you read last?
EVAN: Amy Cuddy’s Presence: Bringing Your Boldest Self to Your Biggest Challenges. I believe everyone in sales should take time to read it.
NAHB: What is your favorite travel spot and why?
EVAN: Austin, Texas is my favorite city to visit. Everyone there is always welcoming and the city is full of excellent places to eat while enjoying live music.
NAHB: If you could do another job just for one day, what would it be?
EVAN: You know, I’ve always thought the guy who drives the Bobcat on a construction site has the best job in the world. A friend actually rented one for me once so I could play around. I would gladly take the Bobcat driver’s job for the day.
NAHB: Success Quote.
EVAN: “You’re not a leader until you make it your job to look after others.” —Simon Sinek
When you select “full registration” for IBS, you get access to over 140 sessions across 8 different building industry topic tracks. Register for IBS today.