Explore Advanced Techniques at the IBS 2017 Master Sessions

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The Master Sessions at the NAHB International Builders’ Show® (IBS) are in-depth, three-hour intensive sessions that dig deep into a specific industry topic. Full of tips, tricks and best practices, they will give you advanced skills to take your business to the next level.

Take advantage of one of five fantastic Master Sessions at IBS 2017.

Stop Being Out Negotiated: The Negotiation Skills That Protect Your Profits
Tuesday, January 10 | 1:30 – 4:30 PM

Gain in-depth strategies on the negotiation skills needed to win every time, and a better understanding of the buyer’s perspective and what is really happening in the field between two sides both driven to get the best deal.

Labor Shortage: Proactive Ideas for Solving Your Trade Gap
Wednesday, January 11 | 8:00 – 11:00 AM

Hear from forward-thinking professionals from across the U.S. who are successfully taking on the labor shortage issue head-on. Learn what tactics top builders have used to solve their local short-term gap, even turning it into a competitive advantage.

Employee-First Leaders Create Customer-First Companies
Wednesday, January 11 | 1:00 – 4:00 PM

Learn how to become an Employee-First Leader by exploring “The ABCs of Leadership,” coaching and company culture. Led by Mike Moore, one of IBS’s highest-ranking speakers, this Master Session isn’t warm and fuzzy; it’s about giving you the skills needed to lead with intention and create a company where excellence is your standard.

Taking the Mystery Out of Marketing High Performance
Thursday, January 12 | 8:00 – 11:00 AM

Hear straight from those “in the trenches” who have found marketing methods and messages that truly resonate. A panel of production and custom builders will share their blueprints and best practices, leaving you armed with the tools and tactics to confidently make high performance a cornerstone of your sales and marketing efforts.

The Ultimate Indestructible Blueprint for Maximizing Sales in 2017
Thursday, January 12 | 1:00 – 4:00 PM

Examine each stage of the buying journey, find opportunities to add value and exceed customer expectations, and discover how to create a complete sales and marketing blueprint that marries digital marketing, social media, selling skills and customer experience into one unstoppable process resulting in more leads, traffic and sales.

To register for a Master Session, a full registration or a one-day education registration for the day of the session is required. General seating is first-come, first-served, but seats can be reserved in advance for $25. Reserved seating can only be purchased during IBS advanced registration online, not on site. Simply add the session to your Builders’ Show registration. Get details of all the Master Sessions offered at IBS 2017 here.

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