The ROI of Attending IBS: Is It Worth It?

When considering whether or not to attend the NAHB International Builders’ Show® (IBS), one of the first things you (and your boss) look at is the expense. The Builders’ Show is not terribly expensive, but between registration, airfare and accommodations in a resort destination, the costs can add up.

And if you haven’t attended IBS before you may wonder, “Is attending this particular trade show really worth it?”

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