Home sales and marketing professionals from around the world gather at the NAHB International Builders’ Show® (IBS), the premier annual event for the industry. IBS 2025 offers tailored networking, events and top-tier education at the show. It’s also your opportunity to discover innovative services and technology for selling and marketing homes.
See what the Builders’ Show has for you as a sales and marketing professional.
Networking & Niche Learning
Immerse yourself in a wealth of knowledge, inspiration and networking opportunities in Sales Central*.
Sales Central Highlights
Explore fun, new ideas, refine your skills, network, connect and gain business information from tailored seminars, workshops and discussions. Gain valuable knowledge and insightful perspectives and exchange ideas with other home sales and marketing professionals and industry professionals.
Here are a few education programs you can expect in Sales Central.
Stop the Scroll: Social Strategies that Captivate & Delight
Tuesday, February 25 | 11:15 – 11:45 AM
Dive into actionable strategies to wow your audience online! Learn to captivate your potential buyers and stop their endless scrolling with engaging social media content. Through case studies and real-world examples, see how you can create a playbook to enhance interactions, manage your brand’s reputation and craft compelling messaging. Navigate challenges, build trust and engage authentically for a lasting impact. Don’t just engage — delight!
Unlocking Attribution to Maximize Your Marketing Impact
Wednesday, Feb 26 | 11:15 – 11:45 AM
If you’re like most builders, you’ve put a lot of time and effort into various lead generation tactics and sales workflows, yet still find yourself unsure of which channel to credit for attracting a customer. Attribution challenges are real, even with the best CRM systems, making it hard to know where to invest your marketing dollars. In this program, see real-world examples illustrating the buying cycle and common attribution pitfalls to avoid. Dissect and discuss various lead attribution models and discover insights into using these models to make educated marketing decisions. Receive practical recommendations on leveraging free tools with CRM systems – especially for small and medium-sized builders.
The Evolving Homebuyer: Identifying & Capturing Your Market in 2025
Thursday, February 27 | 9:45 – 10:15 AM
The new home market is shifting. The buyers of yesterday aren’t the buyers of today — or tomorrow. Dive into the key demographic drivers shaping the industry from the emerging Gen Z homebuyer to the evolving expectations of Millennials, Gen X and Boomers. The data-driven analysis will provide a better understanding of who is buying now, what they’re looking for, how they’re making decisions and how economic, technological and lifestyle shifts will influence future housing demand — setting your business up for greater success.
View the complete Sales Central schedule.
Tailored Learning for Home Sales Professionals
Sales Central isn’t the only place to discover, learn and network. There are dozens of IBS Education sessions*.
Expect IBS Education Sessions like:
Punch List: 25 Marketing Mistakes Builders & Remodelers Make
The Rally: Wheel of Success – Building Today’s Complete Sales Professional
License to Sell: Mastering the Balance of AI & Human Intelligence in Home Sales
Hot NEW Products on the Show Floor
The Builders’ Show is massive and spread out over three halls in the convention center. This year is the biggest show in 15 years with 1,800 companies, brands and exhibitors, 750+ are new IBS exhibitors, spread over 720,000 net square feet. So you can quickly and easily find the products and services that interest you the most, the Builders’ Show floor is segmented into six main product categories.
Tailor your show floor* experience to:
- Save Time: With the show floor separated into six segment categories, you can easily focus on the products that matter most to you and maximize your limited time.
- Find What You Need: Whether you’re seeking specific products or services, product segmentation makes it easier to find exactly what you’re looking for.
- Personalized Experience: Enjoy a more customized Builders’ Show by exploring the areas of the show floor that align with your interests for a smoother and more productive visit.
New Product & Service Zones*
The hottest new products, technology and services are launched at the Builders’ Show, which you can find by walking the show floor and in specialty areas like:
Get a glimpse of products or services predicted to shake up the residential construction industry over the next few years in the Start-Up Zone only at the Builders’ Show. Discover how these emerging companies and their products can help you propel your business forward.
View the Start-Up Zone Exhibitors.
Step into one of the most popular spaces on the show floor for the debut of the hottest new products to hit the industry. Discover products your customers don’t even know they want yet. Be the first to see these innovative products in the New Product Zone only at the Builders’ Show.
View the New Product Zone Exhibitors.
Outdoor Exhibits
Tour demonstration homes, experience interactive programming, discover new products and network in the Outdoor Exhibits*. Spend some time outdoors exploring this unique exhibit area, including the Pro Builder Show Village. Don’t forget to swing by the Oasis for exciting giveaways and daily FUN!
The Nationals Awards Gala***
Celebrate, honor and recognize superior sales and marketing achievements by individual professionals, home builders and their associates and sales and marketing councils in NAHB’s largest and most prestigious awards competition, The NationalsSM.
If you haven’t already, register to join us at IBS 2025. For insider tips on planning your Builders’ Show experience, check out our First-time Attendees Guide to Navigating the 2025 Builders’ Show (HINT: Valuable advice even if it is NOT your first time attending!)
*Open to all IBS registrants. **Requires an Expo+Education registration. ***Ticketed event.