55+ housing professionals from around the world gather at the NAHB International Builders’ Show® (IBS), the premier annual event for the industry. IBS 2025 offers tailored networking, events and top-tier education at the show. It’s also your opportunity to discover innovative products and watch live product and technique demonstrations for 55+ housing.
See what the Builders’ Show has for you as a 55+ housing professional.
Networking & Niche Learning
Immerse yourself in a wealth of knowledge, inspiration and networking opportunities in 55+ Housing Central*.
55+ Housing Central Highlights
Explore fun, new ideas, refine your skills, network, connect and gain business information from tailored seminars, workshops and discussions. Gain valuable knowledge and insightful perspectives and exchange ideas with other 55+ housing professionals and industry professionals who cater to this market segment.
Here are a few education programs you can expect in 55+ Housing Central.
Past, Present & Future: The Outlook for 55+ Housing
Tuesday, February 25 | 9:45 – 10:15 AM
Deep dive into the 55+ housing market and its evolution. Learn how the ever-evolving sector is poised to meet the needs of the next round of consumers. Learn empirically the wants and desires of 55+ consumers and projections for the future.
Amenity-Focused Marketing: Selling the 55+ Experience, Not Just the Home
Wednesday, Feb 26 | 12 – 12:30 PM
Using real-world examples, explore ways to adapt your marketing strategies to resonate with the active adult demographic. With a mix of informative slides, engaging storytelling and audience discussions, delve into the nuances of marketing to active adults, emphasizing the importance of lifestyle-focused messaging over traditional home-centric marketing. Walk away with actionable takeaways to effectively implement amenity-focused marketing and a tailored approach to match the distinct needs, preferences and buying behaviors of 55+ homebuyers.
Selling Your Why: Clearly Communicating Why Potential Clients Should Hire/Work With You
Thursday, February 27 | 11:15 – 11:45 AM
Discover how to adopt a client-focused strategy, highlight your “why” and prove that you are the ideal choice for their 55+ housing project. Clearly articulate your mission and values to help potential clients recognize the advantages of partnering with you.
View the complete 55+ Housing Central schedule.
Tailored Learning for 55+ Housing Professionals
55+ Housing Central isn’t the only place to discover, learn and network. There are dozens of IBS Education sessions*.
Expect IBS Education Sessions like:
Design Unleashed: A Cross-Country Tour of National & Regional Home Trends
Boomer Home Designs for Living a Long & Happy Life
How to Give 55+ Buyers What They Want
Hot NEW Products on the Show Floor
The Builders’ Show is massive and spread out over three halls in the convention center. This year is the biggest show in 15 years with 1,800 companies, brands and exhibitors, 746 are new IBS exhibitors, spread over 720,000 net square feet. So you can quickly and easily find the products and services that interest you the most, the Builders’ Show floor is segmented into six main product categories.
Tailor your show floor* experience to:
- Save Time: With the show floor separated into six segment categories, you can easily focus on the products that matter most to you and maximize your limited time.
- Find What You Need: Whether you’re seeking specific products or services, product segmentation makes it easier to find exactly what you’re looking for.
- Personalized Experience: Enjoy a more customized Builders’ Show by exploring the areas of the show floor that align with your interests for a smoother and more productive visit.
New Product & Service Zones*
The hottest new products are launched at the Builders’ Show, which you can find by walking the show floor and in specialty areas like:
Get a glimpse of products or services predicted to shake up the residential construction industry over the next few years in the Start-Up Zone only at the Builders’ Show. Discover how these emerging companies and their products can help you propel your business forward.
View the Start-Up Zone Exhibitors.
Step into one of the most popular spaces on the show floor for the debut of the hottest new products to hit the industry. Discover products your customers don’t even know they want yet. Be the first to see these innovative products in the New Product Zone only at the Builders’ Show.
View the New Product Zone Exhibitors.
Outdoor Exhibits
Tour demonstration homes, experience interactive programming, discover new products and network in the Outdoor Exhibits*. Spend some time outdoors exploring this unique exhibit area, including the Pro Builder Show Village. Don’t forget to swing by the Oasis for exciting giveaways and daily FUN!
The Nationals Awards Gala***
Celebrate, honor and recognize superior sales and marketing achievements by individual professionals, home builders and their associates and sales and marketing councils in NAHB’s largest and most prestigious awards competition. The NationalsSM features nominees from The Best of 55+ Housing Awards, celebrating the fastest-growing niche in home building with the 55+ sector’s only national recognition program.
If you haven’t already, register to join us at IBS 2025. For insider tips on planning your Builders’ Show experience, check out our First-time Attendees Guide to Navigating the 2025 Builders’ Show (HINT: Valuable advice even if it is NOT your first time attending!)
*Open to all IBS registrants. **Requires an Expo+Education registration. ***Ticketed event.