Game Changers Spotlight Tattoo-Worthy Customer Loyalty: Positioning Your Business to Dominate in a Commoditized Market

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Featuring Ken Schmidt

Ken Schmidt is one of the most in-demand speakers and communications consultants in America. As the former director of communications for Harley-Davidson Motor Company, Ken played an instrumental role in one of the most celebrated turnarounds in corporate history and helped transform Harley-Davidson from a laggard in the “me-too” market into one of the world’s most beloved and dominant competitors.

Today, he is widely known as one of the business world’s most outspoken and provocative thought leaders, and the NAHB International Builders’ Show® (IBS) is bringing him to Las Vegas Convention Center to present the Game Changers session, “Tattoo-Worthy Customer Loyalty: Positioning Your Business to Dominate in a Commoditized Market.”

When customers care more about how much they’re paying than who they’re buying from, businesses lower prices to stay in the mix, which breeds commoditization and kills loyalty. While leaders in every industry are focusing inward to improve efficiencies—when they should be focusing outward to improve their competitiveness—the passing lane is wide open for small players to make a run to the front of the pack.

Our Game Changer speaker, Ken Schmidt, can show you how to do just that. In this impactful IBS 2020 Game Changer session, Ken teaches how to position your business to ensure that it’s memorably different than the competitors and how to strengthen your reputation, so your customers stay fiercely loyal and refer you to others, even when your prices are higher.

Here’s what others have said about Ken’s keynote presentations:

“In person, even more so than in his video, Ken lives excitement, exuberance and a passion for life. He commanded the attention of all as they sat gripped to his words.” – Door and Hardware Institute 

“The place was abuzz after your presentation, and people were using your words and quotes during the conference. You did a great job of generating excitement and energy that we could build on. You were very relatable, motivational and a pleasure to talk with.” – Viewpoint Construction Software

Ken is kicking off the first of six sessions in the IBS 2020 Game Changer series, and his session will take place on Tuesday, January 21, from 11:00 AM – 12:00 PM at the Las Vegas Convention Center. Game Changers are twice-daily keynotes that feature brilliant thought leaders, who are transforming the way we think about and address issues critical to the housing industry. This is open to all attendees with Full Registration or a 1-Day Education valid for the day of the session. Learn more.

Register for IBS 2020

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