IBS 2020 Master Workshop: New Rules for Creating an Exceptional Customer Experience

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It is no secret that our expectations as consumers (and as a result, our experiences) have undergone a dramatic transformation in recent years. Thanks to Amazon, Apple, Uber and others, customers now demand instant service, flawless execution, high-quality products and personal attention.

Those looking for a new home are no exception. In fact, when making such a significant purchase, their expectations are higher than ever. As an industry, we know how to deliver a great product, but where we tend to struggle most is during the actual build.

In this NAHB International Builders’ Show® (IBS) Master Workshop “New Rules for Creating an Exceptional Customer Experience,” Mark Hodges will explore and address the biggest customer pain points of the build process. He will also share strategies other builders use to create the “wow” moments and end-to-end experience buyers want.

In this three-hour advanced session, you will:
• Better understand the radical shift in customer expectations and what you need to do to respond.
• Recognize the vital importance of re-imagining the home buying experience from start to finish.
• Identify the greatest challenges in client/builder relationships and discover the tools and processes you’ll need to implement improvements.
• Leave with dozens of actionable recommendations that will help you eliminate customer pain points and create raving fans among your customers.

Walk away knowing how to change the way you do business to offer a truly exceptional customer experience.

Master Workshops are changing at IBS 2020!
There are some big changes in store for the Builders’ Show, and one such change is Master Workshops. Previously known as Master Sessions, these advanced three-hour workshops dig deep into specific industry topics. This year, all Master Workshops will be held on Monday, January 20—the day before the show officially kicks off—and are open to all registered attendees for an additional fee.

How to Attend:
This Master Workshop will be held on Monday, January 20, from 1:00 – 4:00 PM and is eligible for continuing education credits. Workshops are $75 each. Tickets may be purchased online by adding them to your IBS registration. Get details of all the Master Workshops offered at IBS 2020 here.

Register for IBS 2020

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