Spotlight on Pre-Show Education: Marketing & Communications Strategies for Aging & Accessibility (CAPS I)

Earn your Certified Aging-in-Place Specialist (CAPS)
designation at the NAHB International Builders’ Show® this January! 

Millions of Americans are living longer and leading more
active lifestyles, which results in the need to revitalize their home.
Identifying this expanding opportunity and then developing the skills to
interact with this type of client can grow your business dramatically. 

If you are a builder, remodeler or an allied professional
interested in serving the aging-in-place market, this course will equip you
with the knowledge and tools to effectively sell services to this market.

After completing this course, you will be able to:

  • Describe the three segments within the aging-in-place
    market that present business opportunities for building professionals.
  • Implement a process for promoting new
    opportunities for products and services in the aging-in-place market.
  • Enhance your sales process with effective
    techniques for the aging-in-place market. 

This is an all-day course and counts for 6 CE hours for
all NAHB designations except HCCP. Additionally, the American Institute of
Architects (AIA) and the American Occupational Therapy Association, Inc. (AOTA)
have approved this course for 6 CE and 0.6 CE, respectively. 

This training is being offered on January 8—as part of
the pre-show
course offerings
II—Design/Build Solutions for Aging & Accessibility
is being offered on
January 9. 

A total of 27 pre-show courses are available January 6 –
9, 2017 at IBS in Orlando. Nowhere else during the year will you find all of
these courses available in one place, at one time. Register for these courses,
along with others, at

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