Know The Show | The NAHB International Builders' Show

Research shows that the longer someone stays in the buying cycle without making a purchasing decision, the less likely they are to buy. Long buying cycles are good for absolutely no one. To make matters worse, many builders follow practices that unnecessarily elongate the process.

The NAHB International Builders’ Show® (IBS) Master Workshop “10 Ways to Shorten the Buying Cycle,” our industry expert presenters, Jeff Shore, Will Duderstadt and Ronda Conger, will put on trial many...

Lita Dirks, an award-winning, nationally recognized leader in model home merchandising and interior design, is the owner of Lita Dirks & Co. Lita consistently judges national and regional design competitions, conducts lectures and seminars, and authors nationally published articles. She was named “Legend” by the Home Builders Association of Metropolitan Denver and, most recently, she was inducted into the Best of American Living Awards (BALA) Hall of Fame.

At the NAHB...

Featuring Sheryl Palmer, Taylor Morrison Home Corporation

Sheryl Palmer is the chairman and chief executive officer of Taylor Morrison Home Corporation, a highly respected home builder and developer based in Scottsdale, Arizona. In January, she will present one of six Game Changers sessions at the NAHB International Builders’ Show® (IBS) at the Las Vegas Convention Center.

Game Changers are twice-daily keynotes that feature brilliant thought leaders who are transforming the...

Featuring Gerry O’Brion, CSP, MBA

Gerry O’Brion is a marketing and branding expert who has worked on several nationally recognized brands such as Procter & Gamble, Quiznos, Red Robin and Coors Brewing, and the NAHB International Builders’ Show® (IBS) is bringing him to Las Vegas Convention Center to present one of six Game Changers sessions.

Game Changers are twice-daily keynotes that feature brilliant thought-leaders who are transforming the way we think about and...

Sixteen NAHB Education Courses will be offered before the start of the 2020 NAHB International Builders’ Show® (IBS). These one- and two-day courses give you a chance to dive deeper into specific industry topics and to increase your skill set.

The NAHB Education Courses available on Sunday, January 19 include:

Principles of Residential Marketing: Research & Analysis Classroom | 9:00 AM – 5:00 PM
Developing a new home community that is...

Featuring Kelly McDonald—Founder of McDonald Marketing

If you could generate sales simply by marketing to your existing customers and raking in referrals, making money would be a cakewalk. In reality, growing your business depends on your ability to reach and serve new, niche customer groups. But how do you win over customers you may not know or understand well?

You need to break through barriers such as gender, age, life stage, race or ethnicity to show prospects you truly...

Sixteen NAHB Education Courses will be offered before the start of the 2020 NAHB International Builders’ Show® (IBS). These one- and two-day courses give you a chance to dive deeper into specific industry topics and to increase your skill set.

The NAHB Education Courses available on Saturday, January 18 include:

Universal Design Essentials | 9:00 AM – 5:00 PM
This course shifts the focus from custom accessibility-related modifications to...

Previously known as Master Sessions, these advanced, 3-hour workshops dig deep into specific industry topics.

This year they will be held on Monday, January 20—the day before the show officially kicks off as part of Pre-show Education—and will be available to all registered show attendees for an additional fee.

Previously, these Master Workshops were offered throughout the three-day show. With the change to Monday, the Master Workshops will now be held in spaces that can...

Plans for the NAHB International Builders’ Show® (IBS) are underway. Be prepared to learn, connect and grow with these incredible educational offerings:

New for IBS 2020: Master Workshops are changing!

Previously known as Master Sessions, these advanced, 3-hour workshops dig deep into specific industry topics.

This year they will be held on Monday, January 20, the day before the show officially kicks off as part of pre-show education and will be...

You loved IBS 2019, right? But the biggest challenge while at the Builders’ Show was attending the many great programs that were available during the three-day show.

That’s why IBS Education On Demand is such a valuable tool. It’s a full library of recorded sessions from the Builders’ Show that is available to an IBS Full Registrant* for one year after the show. This library gives you access to over 130 sessions that took place during IBS 2019, so if you missed one word or one...