Game Changers Spotlight: Building Your Brand, Build Your Business: Becoming the #1 Choice in a Crowded Market

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Featuring Gerry O’Brion, CSP, MBA

Gerry O’Brion is a marketing and branding expert who has worked on several nationally recognized brands such as Procter & Gamble, Quiznos, Red Robin and Coors Brewing, and the NAHB International Builders’ Show® (IBS) is bringing him to Las Vegas Convention Center to present one of six Game Changers sessions.

Game Changers are twice-daily keynotes that feature brilliant thought-leaders who are transforming the way we think about and address issues critical to the housing industry.

Gerry’s session, “Building Your Brand, Build Your Business: Becoming the #1 Choice in a Crowded Market” will help you create a brand that resonates with the public—when so many of your competitors seem exactly the same.

Gerry stresses that no matter what industry you are in, there is a basic foundation for business that we all share—getting customers to choose us over every other option available. It’s the key to success for nearly all industries and companies, including the building industry.

So, the question becomes, “How do we build a company and a brand that resonates with our target market?” It comes down to one critical factor—you must be different from the competition in a way that customers value. Big brands have recognized this for some time.

Here’s what Lynne Black, Director of the National Subcontractors Alliance says about Gerry’s presentation, “Gerry, you have no idea how much your keynote presentation has helped our organization. I must say I came along with the usual reservations that you have about whether the whole thing might be very ‘standardized and not relevant to our organization, but it was brilliant, entertaining, informative and most importantly relevant [with] plenty of information to take away and refer to, as well. You helped me truly understand what big brands do know that I can use in my business.”

In this impactful IBS 2020 Game Changer session, be prepared to learn the strategies to create authentic value and set your company apart—one that doesn’t require a big brand budget. Learn to leverage the power of your “because” to stand out from the competition, recognize the steps for identifying and attracting your ideal customers, and choose ways to create passionate fans to drive referrals.

The session will take place on Wednesday, January 22, from 8:30 – 9:30 AM at the Las Vegas Convention Center. Game Changers sessions are open to all attendees with Full Registration or 1-Day Education valid for the day of the session. Learn more.

About Gerry O’Brion, CSP, MBA
After years as an executive with billion-dollar brands, Gerry now uses big company strategies to grow businesses of all sizes, regardless of their budget. His keynote “What Big Brands Know” has helped thousands of CEOs, entrepreneurs, sales consultants and business owners gain a fresh perspective, re-examine how they are different from the competition and define what really matters to their customers.

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