Super Sessions are your favorite sessions supersized into education experiences at the NAHB International Builders’ Show® (IBS) in Vegas, Feb 25 – 27. We’ve supercharged four popular IBS Education sessions for you to discover some of the most popular ways to design and develop attainable homes, how to build complete sales professionals and how to create exceptional customer experiences.
#1 The Outlook: 2025 Housing & Economic Forecast
As interest rates move lower, how will this change the building industry and the economy in 2025? Join three nationally recognized economists as they offer their expert analysis on the nation’s economy, home sales and construction activity, challenges for home building and more.
As the housing market affordability and shortages of skilled labor struggles continue, they’ll discuss changes for housing inventory and buyer demographics in the years ahead. Get an analysis and forecast for housing prices and construction starts (for single-family and multifamily) and remodeling with regional insights. Enjoy an extended Q&A session to ensure all your pressing questions are answered. Walk away with the essential economic insights to set your business on the right path for 2025!
WHAT YOU’LL LEARN
- Understand the economic forecast for our industry in 2025 and the potential impact future monetary and fiscal policy will have on interest rates.
- Explore NAHB and other industry benchmark indexes measuring the strengths and weaknesses of the housing sector.
- Gain insights into single-family, multifamily and remodeling expectations in 2025.
- Identify supply and demand challenges that may be on the horizon for the home building industry.
#2 The Blueprint: Design & Develop Attainable, Exciting Homes & Neighborhoods
It is all about affordability and attainability in 2025! Experience 90+ minutes of design inspiration, product examples and builder best practices for delivering attainable, livable homes and communities – all with changing demographics and homebuyer preferences in mind. Begin with a journey from macro to micro, as experts outline creative planning techniques and flexible ways to design everything from neighborhoods to floorplans — all with a consumer-centric, attainability focus.
Discover how builders and buyers can “have their cake and eat it too” with narrow lots and efficient use of space in smaller products in walkable communities. And hear from a nationwide builder panel solving the affordability challenge through more traditional single-family developments. Explore buyer data, discuss the upside for builders and review the latest design trends, including examples of award-winning community designs and proven concepts.
WHAT YOU’LL LEARN
- Explore data and psychology for attainable product types, who is buying homes and the typical prices per square foot.
- Learn what it means for density to live well and explore examples of successful, density-driven land plans and site design.
- Identify the primary planning components for attainable communities and how to leverage flexible home designs to meet pricing targets.
- Discover specific design ideas for flexibility and maximizing floorplans for indoor use and outdoor spaces, within a small lot or restrictive lot conditions.
#3 The Rally: Wheel of Success – Building Today’s Complete Sales Professional
Change the game in how you learn about and engage with the latest strategies to help you become a sales rockstar during this high-energy event packed with actionable insights and real-world solutions, all driven by your participation. This dynamic format offers a chance to “spin” the innovative Wheel of Success to determine the critical topics the expert panel tackles for sales and marketing success, including marketing integration, leveraging technology, advanced sales skills and more. Leave with fresh strategies to boost your success and a renewed enthusiasm for your role.
WHAT YOU’LL LEARN
Learn innovative strategies to seamlessly integrate sales and marketing efforts, driving better alignment and results.
Gain insights into the latest technological tools and how to leverage them to improve sales processes and customer engagement.
Discover advanced skills in emotional intelligence, customer management and building strong referral networks, enabling sales professionals to excel in today’s competitive market.
#4 The Experience: Leveraging Tech & Touch for Exceptional CX
Discover how to accelerate your customer experience (CX) in homebuying with the perfect blend of cutting-edge technology and exceptional human connection. This dynamic session will reveal how AI and mobile platforms are accelerating our ability to make homebuying easier — from pre-sale to post-move-in — with innovations in the human experience that go beyond what technology can deliver alone.
Gain a comprehensive view of various CX advances and tools available and why they work. Hear best practices being successfully used in other industries. Be inspired by success stories from leading builders going above and beyond to transform CX. Through expert conversation, engaging visuals, “in the field” examples, Q&A and more, learn actionable strategies that combine the power of tech with personalized experiences to elevate your game and delight customers.
WHAT YOU’LL LEARN
- Recognize the impact of AI and mobile technologies and why those technologies drive CX improvement.
- Understand the importance of human connection and why it’s important to drive CX success.
- Learn the importance of wow, wants and needs in meeting and exceeding customer expectations while building and delivering a new home.
- Gain proven and specific best practices for improving CX in sales, design, production, customer care and home ownership from builders who are successfully implementing solutions.
The Builders’ Show is in Vegas, Feb 25 – 27. To attend Super Sessions, you must register for an Expo+Education Pass. Plan to take advantage of the best industry education and exhibits at IBS. Learn more and register today!