Innovation, development and the future of the residential construction and design industry are all hot topics at the NAHB International Builders’ Show^® (IBS). Learning Labs, part of IBS Education, stands out as a beacon for professionals looking to stay at the forefront of the industry. Let’s look at what makes the IBS Learning Labs a unique and invaluable experience.

What are Learning Labs?

Learning Labs are fast-paced sessions using unique presentation formats (think lightning rounds and Ted-talk style), interactive technology, audience participation and more.

Why are Learning Labs important?

Learning Labs are an important format for IBS Education because they help industry professionals:

Adapt to Change

In a rapidly evolving industry, staying up-to-date with the latest trends, techniques and technologies is essential. Learning Labs act as a compass, pointing builders, designers and other industry professionals toward progress.

Network & Connect

Learning Labs are about gaining knowledge, but they’re also about building connections. Engaging with industry experts, thought leaders and peers fosters transformative collaborations and partnerships.

Enhance Skills 

Whether it’s mastering a new software, understanding emerging construction methodologies or delving into sustainable building practices, Learning Labs offer opportunities to enhance skills. 

Learning Lab Formats 

Each Learning Lab uses one of four interactive formats. Speakers dive into a topic in new and interesting ways.  

Here’s what to expect: 

• Punch List: Discover new trends, products and ideas with a new example every few minutes.   

• 4/12 Pitch: Four speakers take the stage one by one to share their perspectives and must-know elements on a niche topic. 

• Two-Story Talk: Two experts explore a distinctly unique side of an issue or approach to a particular problem. 

• Jam(b) Session: Informal and interactive, expect lively debates, free-flowing town halls, live demonstrations, one-on-one interviews with industry leaders and more.     

Learning Labs’ Topics 

Learning Labs explore a full range of industry topics. Some of the topics unfolding during Learning Labs include: 

• 25 Marketing Mistakes Builders & Remodelers Make 

• The AI Marketing Guide (for Humans) – What It Is, Isn’t & Can Do for Your Business 

• Bricks vs. Clicks Debate – Do We Still Need Physical Models & Design Centers? 

• Do This, Not That: What Homebuilder Marketing Experts Really Want Builders to Do 

• Engage Home Buyers with an Interactive Customer Journey 

• How to Attract, Train & Retain Your Future Workforce 

• Lights, Camera, Record! Video Best Practices for YouTube & Social Media 

Check out the full schedule of Learning Labs.  

Learning Labs require an Expo+Education Pass. Seating is first-come, first-serve for each Learning Lab.