Sales & Marketing Pros Guide to the Builders’ Show

Sales Central at IBS

The NAHB International Builders’ Show® (IBS) is Feb 27 – 29. It’s also chock full of education, networking and events specifically for industry sales and marketing pros. Now is the time to plan what you want to do, see and experience while you’re at the show. See everything happening for sales and marketing professionals at IBS 2024. 

Sales Central 

Sales Central is the place to immerse yourself in everything sales and marketing related to your business. Builders, remodelers and sales and marketing professionals go to Sales Central to network, learn and more. It’s an opportunity to polish your skills, expand your network, learn new tricks from industry experts and develop new sales and marketing strategies. Sales Central is open to all IBS registrants.  

 Sales Central Highlights 

How to Appeal to the New Generation of First-time Homebuyers
Tuesday, February 27 | 3 – 3:30 PM
From sustainable housing options to fostering community connections that resonate, we’ll share actionable insights to help you tailor your sales approach and build lasting relationships with this emerging buyer group to ensure your success in this evolving market.  

Louder Than Words: The 7 Laws of Influence
Wednesday, February 28 | 1:15 – 1:45 PM
The only way to truly influence others and make a lasting impact is by the actions we take. In this upbeat and interactive program, you’ll discover the Seven Laws of Influence and how to make them part of your daily actions. 

The 4 P’s of Prospecting: Earn More by Protecting Valuable Prospecting Time
Thursday, February 29 | 11:15 – 11:45 AM
Learn about the 4 P’s of Prospecting that will distinguish you from others and set you up for consistent success. Discover simple steps to making meaningful contacts part of your ongoing habits and see how setting aside this time each day can build a continuous healthy pipeline and generate higher sales success.  

View Sales Central schedule. 

Sales & Marketing IBS Education*  

Sales Central isn’t the only place to learn and network. There are dozens of IBS Education Sessions* for sales & marketing professionals on topics like sales leader vs. sales follower and 5 best practices for using A.I. & ChatGPT in Home Builder Marketing. Check out sales & marketing education available at the Builders’ Show to start planning your show experience. 

View Sales IBS Education. 

The Builders’ Show celebrates innovation, creativity and collaboration within the sales and marketing community. IBS offers opportunities to learn, grow and shape the future of sales and marketing housing. So, if you haven’t already, register to join us at IBS 2024, where the future of sales and marketing housing awaits. 

*IBS Education requires an Expo+Education registration.

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