The NAHB International Builders’ Show® (IBS) is happening Feb 27 – 29! Now is the time to see what you’ll discover current trends, identify what makes this market different and refine your strategies to work with this growing market only at IBS. There’s something for everyone who wants to succeed with their 55+ clients.
Check out everything happening for 55+ Housing at the Builders’ Show and plan your show experience.
55+ Housing Central
55+ Housing Central is the place to immerse yourself in everything related to this housing community. Professionals and experts in the 55+ housing community go to 55+ Housing Central to network, learn and more. 55+ Housing Central is open to all IBS registrants.
Central Highlights
How 55+ Homebuyers Really Feel About the New HomeBuying Process
Tuesday, Feb 27 | 1:15 – 1:45 PM
Through valuable insights from a national study of buyers and prospects, gain new insights into the attitudes and motivations of 55+ homebuyers and a better understanding of how to connect with this crowd during their home-buying journey.
Modifying Your Marketing Game Plan for the 55+ Audience
Wednesday, Feb 28 | 9:30 – 10 AM
Through an award-winning real-life example, discover how Crown Development took the Amblebrook 55+ community from struggling in pre-sales to surpassing sales expectations for three years.
View 55+ Housing Central schedule.
55+ Housing IBS Education*
55+ Housing Central isn’t the only place to discover, learn and network. IBS Education Sessions* for 55+ housing professionals cover topics like home building trends and what buyers want you to know.
View 55+ Housing IBS Education.
The Builders’ Show celebrates innovation, creativity and collaboration within the 55+ housing community. IBS offers opportunities to learn, grow and shape the future of this housing niche. So, if you haven’t already, register to join us at IBS 2024, where the future of 55+ housing awaits.
*IBS Education requires an Expo+Education registration.