Meet Our IBS Education Speaker: Beth Byrd

IBS Speaker Beth Byrd

IBS Education is a popular focal point each year at the NAHB International Builders’ Show® (IBS). The 2024 IBS Education sessions happening Feb 27 – 29 at our Vegas show will not disappoint. If you haven’t already, register for an Expo+Education Pass to experience IBS and IBS Education.

IBS Education Sessions are your chance to learn from the top industry experts and experts in their field at IBS 2024: All Homes Start Here.

Meet One of the Expert Speakers at IBS in Vegas: Beth Byrd

Beth Byrd is the Director of Sales & Marketing for Beacon Homes. She oversees the sales, marketing and design teams in Oklahoma City and Tulsa. With 25 years of experience in design and construction industry positions in California and Oklahoma, Beth brings front-line experience to each team she manages.

Beth is speaking as part of two Super Sessions at the Builders’ Show, The Rally: An Immersive Journey Into the Future of New Home Sales and The Experience: Creating a VIP Total Customer Experience.

Get to Know Beth

We caught up with Beth to get a sneak peek into her sessions at the Builders’ Show and get to know her better.

What information or actionable takeaways can attendees expect to walk away with from your session?

The Rally – Tips on being an effective leader, what is most important to focus your time doing.

The Experience – Simple things your team can start doing immediately to make your customers feel valued, how to get the entire team on board and not just the sales team.

What are you most looking forward to at IBS?

Seeing everyone! I learn so much just from chatting with everyone else there. It’s like a giant reunion!

What advice would you give someone attending the Builders’ Show for the first time?

Wear comfortable shoes! Determine how much time you really need or want to spend on the expo floor. You can spend a LOT of time just walking from one vendor to another. So, make sure you have mapped out the sessions you want to attend and the vendors you really want to see so you don’t miss anything important to you.

Where is the best place to be at IBS? Why?

Centrals! That’s the best place to meet people, sit down and rest for a few minutes or catch a more intimate session.

What is the most interesting 2024 industry trend?

AI – How will it affect our industry? What are applications for home builders of all sizes?

The industry has changed so much in the last five years. What changes do you think we’ll see in the next five years?

Continued expansion of technology, new ways to target customers and increased focus on affordable options that are still design savvy.

What do you think is the biggest challenge in the industry right now?


Beth’s Super Sessions, The Rally: An Immersive Journey Into the Future of New Home Sales is Feb 28, 1:30 – 3:30 PM and The Experience: Creating a VIP Total Customer Experience is Feb 29, 8:30 – 10:30 AM.

Register for the Builder’s Show Expo+Education Pass to attend Beth’s sessions.

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