The Spotlight sessions at the NAHB International Builders’ Show™ (IBS) are the most anticipated programs of the year. As the name suggests, this series of presentations puts a spotlight on the industry’s leading voices and latest trends, so be sure to earmark them in your daily Builders’ Show schedule. Here’s the IBS 2022 line-up.
60 Design Ideas in 60 Minutes | Tuesday, February 8 | 9:15 – 10:15 AM
Featuring Dawn Duhamel, Paul Haden, Dave Miles, Randy Noel, Kate Pourhassanian and Michael Stone
The panelists will show you how cutting-edge design can capture your buyer’s attention and make the sale using a wide array of drawings and photos. In this session, you will discover new design approaches to old problems, and develop a greater appreciation and know-how for health and wellness in design, one of the accelerated trends of the 2020s, thanks to COVID-19.
The 2022 Housing & Economic Outlook | Tuesday, February 8 | 1:45 – 2:45 PM
Featuring David Berson, Robert Dietz and Frank Nothaft
Where will the economy go in 2022? Nationally recognized economists will discuss the employment outlook, housing prices and construction starts (for single and multifamily) and remodeling. In this session, you will hear how our experts anticipate the economy and housing/building markets will recover after the recession of 2020, including the impact of inflation and interest rates. You will also explore some of the challenges that may be on the horizon for the home building industry.
Building Homes Faster: Strategies to Reduce Cycle Times | Tuesday, February 8 | 3:45 – 4:45 PM
Featuring Mark Hodges
As labor shortages, the pandemic and a variety of other factors contribute to a lengthening of construction cycle times, builders are watching profits decline. In this session, you will learn strategies to reduce cycle times by eliminating the “empty house days” that make schedules unreliable and unrealistic.
Champagne Taste, Beer Budget: Strategies for Affordably Delivering the American Dream | Wednesday, February 9 | 9:15 – 10:15 AM
Featuring Lita Dirks, Deryl Patterson and Ali Wolf
Three industry experts—an economist, architect and interior designer—will combine their insight, backed by detailed data and metrics, to discuss how to deliver on buyers’ extensive wish lists without breaking the budget. In this session, you will learn the latest market trends and how to get the most out of your interior design to deliver a home that does not force the buyer to compromise.
2022 Super Sales Rally: Uncommon, Unfiltered & Unparalleled—Becoming the UnSalesperson | Wednesday, February 9 | 2:30 – 4:30 PM
Featuring David Avrin, Judson Laipply, Gerry O’Brion and John Palumbo
This year’s Rally will unravel sales myths and provide deep insights into what makes consumers tick, what they value, and what they choose to buy or abandon. In this session, you will gain an exclusive look at the principles behind the UnSalesperson and learn to elevate your conversational UnSalesperson skills to an advanced level.
Moving Beyond Clicks: The Skills, Tools & Mindset for the Modern Marketer | Thursday, February 10 | 9:15 – 10:15 AM
Featuring Angela McKay and Kerry Mulcrone
Examine the tools and tactics that the modern marketer needs for success both internally within their organization and externally to their market. This session will identify the difference between traditional marketing and product-led marketing, help you utilize the F.A.S.T. marketing approach for creating a better experience for your customers and introduce a new set of metrics and technology tools to measure success.
Rapid Growth in the Age of Uncertainty | Thursday, February 10 | 1:45 – 2:45 PM
Featuring Matthew Pollard
Today’s builders face new challenges that threaten their continued growth and survival. With a crippling pandemic, disruptive technologies and tough economic climates, market share is dwindling, and discounted acquisition is steadily rising. This insightful advanced session will provide you with a complete understanding of how to stay competitive in a constantly changing landscape.
To Attend: All-Access Pass or 1-Day Education + Expo Pass for the day of the session is required.
Plan to join us in person at IBS 2022 February 8 – 10 in Orlando, where you can take advantage of top-notch and impactful IBS education. Learn more at BuildersShow.com.