The IBSx Start-Up Zone: Where Home Building Solutions Take Off

Apollo 11 launched at Cape Canaveral.

Amazon launched in a garage.

Color TVs, touchscreens, cherry cola, the ice cream cone, the telephone, the Ferris wheel and even the Eiffel Tower all launched at World’s Fairs.

But what if you’re in residential construction? Where does your launch happen?

At the IBSx Start-Up Zone, of course.

If your product or service is in home building, remodeling, multifamily construction, property management, subcontracting, design, housing finance, building product manufacturing or other aspects of residential and light commercial construction AND is less than three years old – your revolutionary idea, should launch here!

As part of the IBSx Virtual Experience taking place February 9-12, 2021, the IBSx Start-Up Zone is a specialized pavilion destination showcasing up to 25 of the industry’s most innovative new companies.

Innovation has always been front and center at the International Builders’ Show, and now NAHB is pushing the industry even further into the future by connecting emerging innovations with the building professionals that will purchase and ultimately harness these breakthroughs.

IBSx attendees will get a chance to hear pitches, view decks and materials and interact with key executives from these carefully selected companies during the virtual show. All in all, it’ll be four exciting days of product discovery and live engagement, which includes additional on-demand exposure through March 31, 2021.

Products and services selected for this exclusive opportunity will receive a marketing package valued at over $6,000, which includes instant sales leads from built-in virtual booth engagement options and tech, a listing in the IBSx New Product Directory, and so much more.

IBSx Start-Up Zone exhibitors are also automatically nominated for a chance to be named the “Most Innovative Start-Up”, earning the winner additional exposure and bragging rights.

The investment to exhibit in the IBSx Start-Up Zone is $1,000. Companies interested in being considered may submit their application at  or contact Andrew Flank, AVP Partnerships and Innovation at 202-266-8059 for more information.

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