Top 3 Reasons to Exhibit at IBS 2021

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The NAHB International Builders’ Show® (IBS) is the residential construction industry’s top trade show because home building professionals know it’s the one event each year where they can get the next big idea, learn about new strategies and trends, and see the products and innovations that can help grow their businesses.

If your company is looking for ways to get in front of the movers and shakers in residential construction, IBS is your best opportunity. Here are the top three reasons you should exhibit at IBS 2021.

Unparalleled Media Exposure
If you are planning to launch a new product or find a bigger, more extensive market for an existing one, there’s no better place to enhance your exposure than IBS. As the industry’s premier event, IBS is where influential names from the most powerful media outlets flock to feature products, innovations and services.

With hundreds of media outlets in attendance each year, the show offers exhibitors comprehensive media coverage from the nation’s most trusted sources, including Professional Builder, HGTV, NBC, The Washington Post, USA Today, Forbes, Consumer Reports and more!

High-Quality Leads
IBS connects exhibitors with key decision makers. The Builders’ Show is the most anticipated event of the year, bringing together professionals with real purchasing power. More than half of all IBS attendees have the authority to make purchasing decisions, and no matter who exhibitors want to reach in the home building industry, they’re sure to be at IBS.

IBS attracts every segment of our industry, including dealers and distributors, builders, remodelers, multifamily developers, C-level industry leaders, designers, architects and more.

Exhibiting at IBS Supports the Industry
The National Association of Home Builders (NAHB) represents more than 140,000 members and serves as the voice of the housing industry. By exhibiting at IBS, which is managed by NAHB, exhibitors are supporting NAHB’s focus to reshape the housing agenda and enrich communities across the United States.

NAHB’s industry growth efforts include:

  • Advocacy—NAHB is the industry’s voice on Capitol Hill and was instrumental in deeming residential construction as essential during the COVID-19 pandemic.
  • Economics—NAHB produces exclusive economic resources that provide valuable insights into the issues and trends driving the housing industry.
  • Expertise—NAHB provides valuable industry education at IBS and throughout the year.
  • Litigation—NAHB supports legal efforts to secure favorable housing construction conditions.

IBS is the most comprehensive, business-building event for the residential construction market. Make plans to showcase your products and services and connect with essential industry decision-makers by exhibiting at IBS 2021 in Orlando, February 9-11, 2021. Apply now to exhibit!

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