Spotlight on Pre-Show Education: Master in Residential Marketing (MIRM)

The Master in Residential Marketing (MIRM) designation is the highest achievement for new home sales and marketing professionals. Earning the MIRM designation sets you apart from the competition and increases your marketability because it demonstrates commitment to continued industry knowledge and professionalism. It is the pinnacle of new home sales education.

The courses required to earn the MIRM include:

  • Principles of Residential Marketing: Research & Analysis Online (Part 1)
  • Principles of Residential Marketing: Research & Analysis Classroom (Part 2)
  • Principles of Residential Marketing: Strategy & Implementation Online (Part 1)
  • Principles of Residential Marketing: Strategy & Implementation Classroom (Part 2)

You must successfully complete the respective online (Part 1) courses in order to participate in the classroom courses (Part 2). Take the online components now, so you are ready to participate in the classroom portions in January.

Here’s a closer look at the classroom components of the MIRM designation:

Principles of Residential Marketing: Research & Analysis—This classroom course applies the research and analysis concepts from the online course through hands-on training using your completed exercises from the online course. During this course, you will gain a deeper understanding of the key aspects of adaptability, evaluations, level of control and flexibility to achieve successful development projects, and learn how to continually revisit and revise strategies based on ongoing research.

Principles of Residential Marketing: Strategy & Implementation—After completing research and analysis that has helped you to identify the best location and product for your target market, you must determine the best approach to communicating to a mass of potential buyers. By incorporating both time-tested strategies and cutting-edge marketing tactics throughout the new home development process—from building to marketing to selling—you will be able to inspire your buyers to feel as if they couldn’t possibly live anywhere else.

Both classroom components for the MIRM will be offered the weekend before IBS 2018—as part of the pre-show course offerings. Registration for these pre-show courses, along with many others, opens on August 1, 2017.

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