A Closer Look at IBS Thought Leader Sessions

Once again, the NAHB International Builders’ Show® (IBS) will
offer a fantastic variety of Thought Leader Sessions for the 2017 show. These
programs were introduced in 2016 with great success, and you can expect an
expanded line-up of these sessions for 2017. Featured will be innovators from
both within and outside of the industry who are transforming their companies
and the way we do business. Here’s a closer look at the Thought Leader Sessions
being offered at IBS 2017. 

Building for
Tomorrow: Executive Insight into the Multifamily Industry

Tuesday, January 10 | 11:00 AM – 12:00 PM 
From mixed-use development to workforce housing, the
multifamily industry is wide ranging and subject to various economic forces.
Having a leader that can anticipate the “when” and “what” to build is of
paramount importance. 

This Thought Leader Session features speakers from two of
the largest multifamily companies in the United States: Steve Patterson,
President and CEO of Related Development, and Toby Bozzuto, President and CEO
of The Bozzuto Group. They have learned the ins and outs of multifamily
development and will discuss their experiences while reflecting on the current
state of the industry along with the multifamily outlook for the future. 

Back to the
Future: Lessons from Your Older (and Younger) Self

Tuesday, January 10 | 2:00 – 3:30 PM 
Ever wish your future self could share with your current
self all the secrets for building a successful home building company? In this
Thought Leader Session, you’ll hear from successful builders—all under the age
of 45. Two are second-generation builders and two have started their companies
from scratch. They will share their knowledge of what they wish they’d known
when first starting out, tough choices made and risks taken, and future
strategies for building their careers and companies. 

Hot Off the
Presses: The Latest Trends for Housing from the Consumer Electronics Show

Wednesday, January 11 | 10:30 – 11:30 AM 
This Thought Leader Session will reveal the latest
technology and electronics trends our panel uncovered during their visit to the
2017 Consumer Electronics Show in Las Vegas, held just days before IBS. The
panel will bring their unique perspectives and specifically focus on how the newly-discovered
trends will impact the home building industry in the coming year. 

Social Selling:
Evolving Your Sales Strategy for the Digital Age

Wednesday, January 11 | 3:30 – 4:30 PM 
The speaker of this Thought Leader Session, Erin
, knows a thing or two about social selling. She’s worked with over
100 brands, including The Oscars, Mercedes-Benz Fashion Week, ABC/Disney
Television and VISA, and has been featured in Forbes and BusinessWeek. As
you can imagine, one of her favorite challenges is marketing in today’s
ever-changing digital landscape. 

Google, Yelp, mobile technologies and major social media
networks have rendered traditional marketing and sales strategies less
effective than ever. The idea of moving prospects down a “funnel” is becoming
more and more obsolete, while the idea of meeting your buyer on their journey
is rapidly gaining traction. In this fascinating session, Erin will show you
how to evolve your sales and marketing approach in today’s overcrowded digital
marketplace using social media marketing. 

From CNN to
Construction: Leadership Lessons from an Unexpected Journey in Home Building

Thursday, January 12 | 8:30 – 9:30 AM 
This Thought Leader Session follows the personal journey
of one female leader’s unique path in home building, starting as a journalism
student and, eventually, producer at CNN London, then climbing the ranks to
Division President in one of the most constrained housing markets in the
country, to now putting her knowledge and skills to work for a family
construction business—all before the age of 37. Our speaker, Pierrette Tierney,
MA of Magleby Construction, will share the lessons she learned along the way,
including how to build a diverse workplace by looking for talent in unexpected
places, how to support and develop young industry leaders, and how to create
balance and fulfillment at work regardless of if you are at a large public or a
small private company. 

Content Marketing
Lessons from Housing’s Biggest Brands

Thursday, January 12 | 1:30 – 2:30 PM 
During this Thought Leader Session, you’ll hear from
marketing gurus from leading companies in our industry (Lowes, Zillow) who have
received wide acclaim for their content marketing campaigns. They’ll share
strategies behind the content they create, show examples of their work and
provide advice for how you, too, can deliver content that gets attention,
offers value and builds a loyal customer base. 

You will need a Full Registration or 1-Day Education Pass
to attend the Thought Leader Sessions. Explore these sessions and other show
activities at BuildersShow.com.

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