Master Sessions give you the unique opportunity to guarantee your seat in advance to some of the industry’s best education. Join 480 of your peers and get your seat for just $25 per session! Check out Master Session, Digital Marketing Delivers: How to Create Engagement and Build a Competitive Advantage, to get the edge you need to compete in today’s digital world if you crave a better understanding of digital marketing and are determined to make 2015 the year that you capitalize on online opportunities. 

There’s no question that marketing has changed dramatically over the last decade and builders must learn how to promote their products differently with the rise of social media and more consumers using the Internet to research their purchases. The goal – to quickly catch the attention of potential buyers and persuade them to stop and take a closer look.

During this comprehensive session, the full gamut of digital marketing topics will be covered. You’ll get a detailed overview of branding strategy, website responsiveness, content marketing – including your website, blog articles, e-newsletters, videos, as well as the three main digital marketing components: SEO, social media and integrated promotions – will be explored. You’ll leave this three-hour session with the tools to assess your company’s digital marketing strategy and be able to identify areas of improvement.

Come learn what builders of all sizes have discovered to be most effective in this new digital world. This Master Session will be held on Tuesday, January 20 from 12:30-3:30 pm. Seating is limited, but just $25 will guarantee your access and allow you to skip the long line. Reserve your seat today.