IBS 2020 Master Workshop: 10 Ways to Shorten the Buying Cycle

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Research shows that the longer someone stays in the buying cycle without making a purchasing decision, the less likely they are to buy. Long buying cycles are good for absolutely no one. To make matters worse, many builders follow practices that unnecessarily elongate the process.

The NAHB International Builders’ Show® (IBS) Master Workshop “10 Ways to Shorten the Buying Cycle,” our industry expert presenters, Jeff Shore, Will Duderstadt and Ronda Conger, will put on trial many...

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Young Professionals Build Careers at IBS 2020

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The NAHB International Builders’ Show® (IBS) brings together more than 1,400 top manufacturers and suppliers from around the globe. Savvy young professionals know that staying at the front of industry trends with the tools available at IBS will help them reach their career goals. Whether walking the show floor, attending education sessions or networking with other industry pros, the information you’ll get at IBS in just three days is astronomical.

So Much...

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Meet Our Speakers Series: Lita Dirks

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Lita Dirks, an award-winning, nationally recognized leader in model home merchandising and interior design, is the owner of Lita Dirks & Co. Lita consistently judges national and regional design competitions, conducts lectures and seminars, and authors nationally published articles. She was named “Legend” by the Home Builders Association of Metropolitan Denver and, most recently, she was inducted into the Best of American Living Awards (BALA) Hall of Fame.

At the NAHB...

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Game Changers Spotlight: What’s Love Got to Do with It? When It Comes to Culture, Lead From the Heart

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Featuring Sheryl Palmer, Taylor Morrison Home Corporation

Sheryl Palmer is the chairman and chief executive officer of Taylor Morrison Home Corporation, a highly respected home builder and developer based in Scottsdale, Arizona. In January, she will present one of six Game Changers sessions at the NAHB International Builders’ Show® (IBS) at the Las Vegas Convention Center.

Game Changers are twice-daily keynotes that feature brilliant thought leaders who are transforming the...

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Tech Bytes: A Practical, How-To Experience

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When Tech Bytes sessions debuted at NAHB International Builders’ Show® (IBS) 2017, they quickly became a must-attend component of IBS Education. At IBS 2020, this series will expand to include two stages running at the same time—allowing for the addition of many more sessions during the three-day show. In total, nearly 40 programs will be available for you to choose from.

The vision of Tech Bytes programing is simple: Less theory, more how-to demonstrations. With interactive sessions...

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Game Changers Spotlight: Building Your Brand, Build Your Business: Becoming the #1 Choice in a Crowded Market

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Featuring Gerry O’Brion, CSP, MBA

Gerry O’Brion is a marketing and branding expert who has worked on several nationally recognized brands such as Procter & Gamble, Quiznos, Red Robin and Coors Brewing, and the NAHB International Builders’ Show® (IBS) is bringing him to Las Vegas Convention Center to present one of six Game Changers sessions.

Game Changers are twice-daily keynotes that feature brilliant thought-leaders who are transforming the way we think about and...

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NAHB Education: Sunday’s Line-Up

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Sixteen NAHB Education Courses will be offered before the start of the 2020 NAHB International Builders’ Show® (IBS). These one- and two-day courses give you a chance to dive deeper into specific industry topics and to increase your skill set.

The NAHB Education Courses available on Sunday, January 19 include:

Principles of Residential Marketing: Research & Analysis Classroom | 9:00 AM – 5:00 PM
Developing a new home community that is...

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Meet the IBS 2020 Scholarship Recipients (Part 3)

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The IBS Scholarship Program offers NAHB members between the ages of 21-35 the opportunity to attend the building industry’s biggest event. This is the final part of a 3-part series. Get caught up with part 1 and part 2 of this series.

Twenty-two ambitious young professionals have been awarded a scholarship to attend the 2020 NAHB International Builders’ Show® (IBS) in Las Vegas this coming January. Many have never attended before. All are eager to learn more about the building...

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Game Changers Spotlight Reaching New Audiences: How to Market, Sell & Serve a Wider Range of Buyers

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Featuring Kelly McDonald—Founder of McDonald Marketing

If you could generate sales simply by marketing to your existing customers and raking in referrals, making money would be a cakewalk. In reality, growing your business depends on your ability to reach and serve new, niche customer groups. But how do you win over customers you may not know or understand well?

You need to break through barriers such as gender, age, life stage, race or ethnicity to show prospects you truly...

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Meet the IBS 2020 Scholarship Recipients (Part 2)

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The IBS Scholarship Program offers NAHB members between the ages of 21-35 the opportunity to attend the building industry’s biggest event. This is part two of a three-part series.

Twenty-two ambitious young professionals have been awarded a scholarship to attend the 2020 NAHB International Builders’ Show® (IBS) in Las Vegas this coming January. Many have never attended before. All are eager to learn more about the building industry by exploring new products, connecting with...

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