The NAHB International Builders’ Show® (IBS) is about building better communities. At IBS you’ll find networking, products and education related to every step of the sales and marketing process from gaining more leads, higher sales and better customer experiences to best practices for technology, AI and social media.
Discover IBS experiences for sales and marketing professionals like you.
Sales Central
Sales Central is a popular destination for taking a break from the show floor to network and immerse yourself in everything related to sales and marketing at the Builders’ Show. It’s an opportunity to polish your skills, expand your network, learn new tricks from industry experts and develop new sales and marketing strategies. Sales Central is open to all IBS registrants.
Sales Central Highlights
Experience small, informal discussions and presentations in Sales Central.
Stop the Scroll: Social Strategies that Captivate & Delight
Tuesday, Feb 25 | 11:15 – 11:45 AM
Dive into actionable strategies on captivating your audience with engaged content. Through case studies and real-world examples, see how you can create a playbook to enhance interactions, manage your brand’s reputation, craft compelling messaging, build trust and engage authentically for a lasting impact.
Unreasonable House-pitality: Harness the Remarkable Power of Exceeding Buyer Expectations
Tuesday, Feb 25 | 3:15 – 3:45 PM
Our experts – and even a few audience members – will share examples of how they’ve implemented next-level buyer experiences using the hospitality methodology to change company culture, enhance the buyers’ experience, stand out from the competition and leverage technology to connect with buyers and deliver an above average experience.
If Apple Sold Homes: A “Consumer-Inspired” Guide to Elevating Your Brand & Customer Experience
Wednesday, Feb 26 | 3:15 – 3:45 PM
Drawing on 10+ years of experience at Apple, the presenter will use timeless principles and best-in-class marketing strategies from the consumer technology industry to challenge conventional wisdom about builder brand strategy and marketing and share how to effectively (and realistically) apply a similar “consumer-inspired” approach to that used in launching billion-dollar tech products.
View the full Sales Central schedule.
Sales & Marketing IBS Education*
Learn from experts on how to transform your business through IBS Education sessions* including proven social media strategies, tapping into emotions to unlock the unspoken in your sales process and collaborating for more leads, higher sales and better customer experiences.
Pre-show Learning** Feb 23 – 24
Increase your skill sets, earn NAHB CEUs and delve deep into sales and marketing topics like website best practices for maximum lead generation, how to craft a winning marketing strategy and introductory selling strategies, techniques and tips in these one-day courses.
Hot New Products
Find new products, brands and companies on the show floor and meet manufacturers and suppliers to get answers to your burning questions. Hundreds of hot new products debut at the show each year – be there to see them first-hand.
New Product Zone
The New Product Zone is always buzzing with activity featuring the hottest new industry products. Be the first to see innovative products your customers don’t even know they want yet!
Experience the #1 event for sales and marketing professionals! Register for the Builders’ Show today.
*IBS Education sessions require an Expo+Education Pass.
**Pre-show education requires a separate fee and registration.
I love the cross-industry perspective of “If Apple Sold Homes”—it’s so refreshing! What do you think is the biggest challenge for builders in adopting such consumer-inspired approaches realistically? It’s fascinating to think about how principles from tech giants could reshape buyer experiences in homebuilding!