Find your 55+ Housing peers and experts at the NAHB International Builders’ Show® (IBS) 55+ Housing Central. While many different types of professionals gather for the show, it’s also nice to mix, mingle, share ideas, be inspired and learn from your peers. That’s what 55+ Housing Central does for this niche.
What is 55+ Housing Central?
55+ Housing Central is a lounge-like room in the convention center during the Builders’ Show. 55+ Housing professionals explore fun, new ideas, refine skills and gain business information about this housing niche.
What to Expect
55+ Housing Central at the Builders’ Show has a room in the convention center tucked into the hall where IBS Education Sessions are (West Hall). In addition to a lounge-type area where you can rest and relax off the show floor, it’s an environment for sparking conversations with fellow professionals.
Each Central also has scheduled educational programs. The Centrals programs are more informal than traditional IBS Education Sessions, but are just as engaging. They feature some of the best and most passionate industry professionals about their expertise — so the discussions are always lively.
Education Programs in 55+ Housing Central
- Creating Emotional Engagement in Your 55+ Marketing & Sales
- How 55+ Homebuyers Really Feel About the New Home Buying Process
- Modifying Your Digital Marketing Game Plan for the 55+ Audience
- Understanding Boomer Buying Preferences to Create Customized Living Spaces
- Decision Making & Design: Similarities & Differences From Millennials to Boomers
- Innie vs. Outie: Demystifying Window Installs When Using Exterior Insulation
- Performance, Efficiency & Innovation: The New American Home® 2024
- Conversations & Strategies for Selling to the “New” 55+ Active Adult
- WRB’s That Do More: Keeping Water Out & Air in While Controlling Vapor
View the full 55+ Housing Central schedule
How to be Part of 55+ Housing Central
All IBS registrants are welcome! Your Expo or Expo+Education Pass includes access to all Centrals. Register for IBS 2024, happening Feb 27 – 29 at the Las Vegas Convention Center.