UPDATED August 14, 2025

If you’re in residential construction, the NAHB International Builders’ Show^® (IBS) is the industry event of the year. Three days. 70,000+ pros. Endless opportunities to level up your business.

Here’s how IBS 2026, Feb 17–19 in Orlando, delivers serious ROI.

#1 Connect with Others Like You

You’re surrounded by 70,000+ builders, remodelers, designers, suppliers and pros who speak your language. It’s the ultimate connection goldmine — where your next business partner, mentor or solution provider could be the person standing next to you.

#2 Get the Big Picture (& the Small Details)

From market overviews to niche deep dives, IBS covers it all. Talk to exhibitors, watch live demos, sit in on expert-led education sessions and pick up game-changing ideas by chatting with fellow attendees.

#3 Build Business Relationships That Pay Off

77% of executive decision-makers say they found at least one new supplier at the last show they attended. A trade show is the perfect platform for establishing and building business relationships. Your people are attending IBS. They are industry peers, suppliers or business owners who have similar business goals, offer solutions for your business or you have solutions for theirs.

#4 Make the Most of Face Time

Face-to-face meetings hit different. At IBS, you can meet prospects, vendors and partners in person for a fraction of the cost of traveling to their offices, and with far more impact than email or Zoom could ever achieve. The Builders’ Show gives you the opportunity to sit down face-to-face with prospects to convert them to customers.

#5 Check Out Your Competition (In a Non-Stalker Way)

IBS is the perfect window to see what your competition is doing. You see exhibitors, fellow attendees and speakers at the Builders’ Show that do what you do. This gives you the opportunity to find out what is working for them, what isn’t and how their business is doing so you can leverage this information to make educated business decisions about your own product, service or business.

#6 Make Sales

According to Exhibition Survey Inc, over 82% of trade show attendees have buying authority. Translation: Most people you talk to can sign the deal. IBS gives you direct access to decision-makers ready to say “yes” now.

#7 Strengthen Vendor Relationships

Your vendors are attending the Builders’ Show, too, so it is a great place to reconnect with existing vendors. Meet them on the show floor, catch up over coffee or get invited to special events they’re hosting. It’s the perfect chance to reinforce these key relationships.

#8 Discover What’s Next (in Products)

The top reason for attending the Builders’ Show is to see the hottest new products with 92% of trade show attendees saying they attend trade shows because they are looking for new products. Additionally, the products you discover at IBS are specific to your industry. Many new products launch every year at the Builders’ Show, so you’re sure to see the latest and most cutting-edge products in the industry. From groundbreaking tech to game-changing products, you’ll see it all here first.

#9 See, Touch & Test Products

Not only can you discover new products, but you can see them in action at the Builders’ Show. You can participate in interactive demonstrations, where you can touch, feel, see and use the product at the show. Vendors demonstrate the product at their booth, and the Builders’ Show has special areas on the show floor where there are live demonstrations happening for a variety of products, like the Construction Performance Zone and the Craft Techniques Zone.

#10 Stay on Top of the Industry

You can follow new trends and innovations at IBS to stay on top of the industry. Trend reveals and product launches at the Builders’ Show make it the best place to be the first to discover upcoming trends, new products/services and everything happening or about to happen in the industry.

Bottom line: IBS is where the industry comes together to connect, learn, sell and innovate. Registration for IBS 2026 opens Sept 2, so mark your calendar. Orlando. Feb 17–19. Show up ready to build what’s next.