The NAHB International Builders’ Show® (IBS) is the largest annual event for the residential construction industry, drawing tens of thousands of industry professionals globally. To stand out and make the most of this massive gathering, companies need to employ a variety of strategies.
One key tactic proven to deliver exceptional results is sponsorship. In 2023, exhibitors who capitalized on IBS sponsorship and advertising opportunities enjoyed an impressive 206% more leads than companies that did not.
Explore why sponsors do better at IBS, examining the advantages and statistics that highlight the impact of sponsorship on businesses participating in this event.
#1 Enhanced Visibility
One of the primary reasons sponsors excel at the Builders’ Show is the enhanced visibility they gain. Sponsors receive prominent recognition and branding throughout the event, attracting the attention of attendees and potential customers. The heightened visibility ensures attendees feel the sponsors’ presence immediately.
#2 Credibility & Trust
Sponsorship at IBS lends a sense of credibility and trust to your brand. It signals to attendees that your company is a significant player in the industry willing to invest in a high-profile presence at the event. This trust factor can help facilitate meaningful interactions and partnerships.
#3 Networking Opportunities
Sponsors have access to networking events, making it easier for them to connect with potential customers, partners and industry influencers. These opportunities can be invaluable for making valuable connections and expanding your business network.
#4 Targeted Advertising
Sponsors have the advantage of targeted advertising opportunities within the IBS event. Centrals, Lounges and Awards ceremonies allow sponsors to reach their ideal audience and generate leads more effectively by reaching niche audiences within the residential construction industry like the top 250 largest production builders, design, sales, marketing, custom builders, remodelers, 55+ housing and more.
#5 Special Promotions
Sponsors have the privilege of running special promotions and product launches during the event. This helps them generate buzz and excitement around their offerings, drawing in attendees eager to be the first to see what’s new in the industry.
In an industry where competition is fierce and innovation is key, IBS Sponsors have a distinct advantage. By investing in sponsorship and leveraging the unique opportunities it provides, companies can not only make a big impact at the Builders’ Show but also establish a stronger foothold in the industry. It’s clear that sponsors do better at IBS, and businesses looking to excel in this dynamic industry should consider sponsorship as a pivotal strategy for success.
For sponsorship information for IBS 2024, contact Lynn Margiotta at (202) 266-8685 or lmargiotta@nahb.org.