10 Ways Attending the Builders’ Show is Good for Your Business

Building professionals at IBS

The NAHB International Builders’ Show® (IBS) is the #1 event for the residential construction industry. We’re sharing the top 10 ways attending the Builders’ Show benefits your business.

#1 Connect with Others Like You

The Builders’ Show is the epicenter of the residential construction industry. The show attracts 60,000+ attendees like you. It is your #1 opportunity to meet, network and connect with other industry professionals.

You may meet your next business partner. You may learn from a fellow professional. You may meet a professional that provides you with a solution you need for your business based on their experience.

#2 Gain Industry Insights

The Builders’ Show focuses on every aspect of the industry and market and brings the entire industry together. There is no better place to gain an overview and to take a deep dive into the industry with exhibitors you talk to, product demos you experience, education sessions you sit in on and everyone you meet during the show.

#3 Build Business Relationships

77% of executive decision-makers say they found at least one new supplier at the last show they attended. A trade show is the perfect breeding ground for establishing and building business relationships.

Your people are attending IBS. They are industry peers, suppliers or business owners who have similar business goals, offer solutions for your business, or you have solutions for theirs.

#4 Face-to-Face Interactions

Face-to-face interactions are priceless. If you must put a number to it, the cost of a face-to-face meeting with a prospect at a trade show is estimated at $142, while the cost of a face-to-face meeting at a prospect’s office is around $259.

The Builders’ Show gives you the opportunity to sit down face-to-face with prospects to convert them to customers. You also get facetime with exhibitors, current customers, industry experts and so much more. Conducting business face-to-face is completely different than over the phone, online or via email – making it priceless.

#5 Check Out Your Competition

IBS is the perfect window to see what your competition is doing. You see exhibitors, fellow attendees and speakers at the Builders’ Show that do what you do. This gives you the opportunity to find out what is working for them, what isn’t and how their business is doing so you can leverage this information to make educated business decisions about your own product, service or business.

#6 Make Sales

According to Exhibition Survey Inc, over 82% of trade show attendees have buying authority. That’s a powerful number that reveals that most of the attendees you meet and talk to during your time at a trade show have the authority to write the check to buy your product or service right then and there.

This fast-tracks your sales through the networking you do and the connections you make at the Builders’ Show.

#7 Solidify Vendor Relationships

Just like any relationship, you must put the work in to solidify vendor relationships. The Builders’ Show is a great place to reconnect with existing vendors because, guess what? Some of your vendors are there, too. You can talk with them at their booth on the show floor. They may even invite you to a special event they’re hosting or set up a 1:1 meeting with you while you’re at IBS.

#8 Discover New & Innovative Products

The #1 reason for attending the Builders’ Show is to see new products with 92% of trade show attendees saying they attend trade shows because they are looking for new products. Additionally, the products you discover at IBS are specific to your industry. Hundreds of new products launch every year at the Builders’ Show, so you’re sure to see the latest and most cutting-edge products in the industry.

#9 See Live Demos

Not only can you discover new products, but you can see them in action at the Builders’ Show. You can participate in interactive demonstrations, where you can touch, feel, see and use the product at the show. Vendors demonstrate the product at their booth, and the Builders’ Show has special areas on the show floor where there are live demonstrations happening for a variety of products, like the Construction Performance Zone and the Craft Techniques Zone.

#10 Stay on Top of the Industry

You can follow new trends and innovations at IBS to stay on top of the industry. Trend reveals and product launches at the Builders’ Show make it the best place to be the first to discover upcoming trends, new products/services and everything happening or about to happen in the industry.

The Builders’ Show is the #1 event for the residential construction industry. It’s happening in Vegas, Feb 27 – 29. IBS is the event for top-notch education, the debut of the newest and most innovative industry products and services, networking, live demos, social events and so much more.

Register to attend IBS 2024.

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