Launch Your Start-Up at the Builders’ Show

Exhibitors showcase products at IBS

Cape Canaveral launched Apollo 11. The color TV, touchscreen, cherry cola, ice cream cone, telephone, Ferris wheel and Eiffel Tower launched at World’s Fairs.

IBS: Where Residential Construction Products Launch

Hundreds of new products and services launch every year at the NAHB International Builders’ Show® (IBS). If you’re an emerging company with a revolutionary new product or service, your launch happens in the IBS Start-Up Zone, Feb 27 – 29 at the Builders’ Show in Vegas.

What is the Start-Up Zone?

It’s a feature and popular IBS event floor destination in the West Hall of the Las Vegas Convention Center, where select new emerging companies can launch innovative industry products and service solutions.

Who should apply?

Emerging companies with innovative residential construction products and services.

“The NAHB Start-Up Zone is a critical incubator for new technology in the home building industry. With it, my new company On3.Ai was able to exhibit to over 70,000 industry professionals and catapult our business to work with 4 of the top 10 public builders and dozens of regional and local builders.

With this growth we now host our own booth on the main floor of IBS, and have done so for multiple years since our debut at the Start-Up Zone. The future of NAHB depends on new companies like On3 to debut innovation at IBS.

The Start-Up Zone is quickly becoming the gold standard by which the best and most successful start-ups compete to be discovered and grow within our industry.” —Paul Cardis, Founder of On3

What are the investment levels?

While you must apply to be selected to participate in the Start-Up Zone, landing a Start-Up Zone package is another opportunity for emerging companies to participate in the Builders’ Show and gain mass exposure at a reduced rate.

There are 2 investment levels for you to launch your hot product or service in the Start-Up Zone, so there is sure to be a level that is affordable for you to make your way into the #1 residential construction event in the industry.

BONUS! Each company exhibiting in the Start-Up Zone also has the chance to be named the 2024 IBS ‘Most Innovative Start-Up’. Having an award-winning product or service goes a long way – and continues long after IBS is over.

How to Apply

Head over to the IBS Start-Up Zone page. Read the requirements for participation in the Start-Up Zone. If eligible, hit the Apply Now button to get started. You’ll be notified if you application is accepted.

IBS gives you access to the industry’s leading builders, remodelers, dealers, distributors and media outlets. If you’re new in the industry, this is the best, most effective and most cost-effective way to launch your product or service in just three days.

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