Meet Our IBS Education Speaker: Deana Vidal

Deana Vidal

One of the most popular parts of the NAHB International Builders’ Show® (IBS) is IBS Education. The 2023 Builders’ Show is happening January 31 – February 2 in Vegas. We have IBS Education Master Workshops and NAHB Courses that takes place before the official start of the show. IBS Education sessions continue through to the last day of the show.

You’re sure to walk away with actionable steps you can take right away. Learn from the top industry experts and experts in their field during IBS Education sessions at IBS 2023: The Essential Industry Experience.

Meet One of the Expert Speakers at IBS in Vegas: Deana Vidal

Deana Vidal is a senior manager for the New Home Trends Institute, John Burns Real Estate Consulting. She focuses on applying trend tracking, consumer research and design insights into practical applications and deep, insightful feedback to help companies and communities make impactful decisions.

Deana brings a rich history of research, development and consumer insights to the John Burns Real Estate Consulting Team. She has worked with small businesses and startups around the world, developing consumer profiles and research strategies to better understand consumer needs.

She holds a Bachelor of Arts and Bachelor of Architecture (BARCH) from UNC Charlotte.

Deana is slated to present “Leveraging Health, Wellness & High Performance Solutions to Meet Demand,” a pre-show Master Workshop taking place January 30, 9:00 AM – 12:00 PM.

Get to Know Deana

We caught up with Deana to get a sneak peek into her Master Workshop and get to know her a little better.

What information or actionable takeaways can attendees expect to walk away with from your session?
How to build healthy and high-performance homes, profitably and attainably. Attendees will learn from the nation’s leading healthy and high-performance home building experts, as they share data and lessons learned for taking building science to the next level.

What are you most looking forward to at IBS?
Connecting with some of the best in the industry in real life so we can brainstorm and share ideas.

What advice would you give to someone attending the Builders’ Show for the first time?
Find 2 – 3 sessions per day that you’re most interested in and prioritize those because you’ll never make it to all of them.

Where is the best place to be at IBS? Why?
As a self-proclaimed design geek, I have to say Design Central. There is no place better to see the latest and greatest in production home design.

What is the most interesting 2023 industry trend?
I discussed with our army of JBREC trend trackers, and the one we felt should be celebrated and recognized is the increased attention paid to the impact we’re making on the planet (sustainability) and the lives of the occupants of the homes (healthy homes) we build. The materials, methods and strategies that are being used have come a long way and are getting exponentially more attainable.

The industry has changed so much in the last five years. What changes do you think we’ll see in the next five years?
I hope that we’ll start to see (1) more modular and prefab construction, (2) more environmentally friendly practices and (3) more diversity in the industry. We are seeing a lot of moving pieces that are falling into line for all three of these items but prefab and modular seems like it could take off any day now! Interestingly, in many ways modular construction is more environmentally friendly and diversifies our industry.

What do you think is the biggest challenge in the industry right now?
The velocity of change is accelerating and there are multiple factors (labor, economy, supply, regulations, etc.) that are pushing and pulling all at the same time. It makes staying on top of everything more difficult. If I had to pick one challenge that stands out the most, it would be keeping up with the constant shifts in the economy, it’s been extra hectic in the 2nd half of 2022.

Deana’s Master Workshop is “Leveraging Health, Wellness & High Performance Solutions to Meet Demand,” a pre-show Master Workshop. It’s happening January 30, 9:00 AM – 12:00 PM.

All registration types are eligible to register for Master Workshops. Register for a Master Workshop by adding it to your registration for the Builder’s Show to attend Deana’s session.

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