How to Gain More Value from Your Trade Show Visit

Getting the most value out of attending a trade show or convention, like the NAHB International Builders’ Show® (IBS), begins with a plan. Before you ever set foot inside the Orange County Convention Center, use the five Ws as a guide for planning what you want to accomplish during your 2017 IBS stay.

Identify who you need to meet with, seek out and/or get in front of while you are there. This can range from meeting with...

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