How can IBS 2027 exhibitors get more visibility, drive booth traffic and maximize their investment? Start promoting your company before attendees arrive.
Exhibiting at the NAHB International Builders’ Show® (IBS) gives your company access to thousands of residential construction professionals looking for new products, technology, services and solutions. But your booth is only one part of your Builders’ Show marketing strategy.
IBS 2027 Exhibitors have several opportunities to promote their companies, showcase products and build awareness before, during and after the show.
Here are five ways to stand out beyond your booth.
#1 Optimize Your IBS Exhibitor Profile
Where can IBS 2027 attendees find information about your company before the show? Your online exhibitor profile on BuildersShow.com is one of the first places to start.
The IBS Exhibitor Portal is your central resource for exhibitor information, important deadlines, promotional tools and show-related tasks. Use it to make sure your company information is accurate and your online presence is ready for attendees researching exhibitors.
Your Online Company Profile can have:
- Company information and description.
- Products and services.
- Product images.
- Videos.
- Downloadable literature.
- Product categories.
The more complete and useful your profile is, the easier it is for attendees to understand what your company offers and decide whether to visit your booth.
Tip: Review your exhibitor listing and online company profile early, then return to update them as your IBS 2027 plans take shape.
Need help with the Exhibitor Portal? Contact the Exhibitor Service Department at 202-266-8109 or ExpoSales@nahb.org.
#2 Apply for the Best of IBS™ Awards
Have an innovative product launching at IBS 2027? Turn the spotlight on it with a Best of IBS Award.
The Best of IBS Awards recognize innovative products and solutions from IBS 2027 Exhibitors across the residential construction industry. Winning products receive recognition during IBS and valuable exposure that can continue after the show.
One product also earns the coveted Best in Show award.
If your company is introducing an industry product that solves a problem, improves the building process or brings something new to the market, consider applying for the Best of IBS Awards.
Don’t just launch your product at the Builders’ Show. Give it a chance to become one of the show’s standout products.
#3 Get Your Product Featured on IBS Social Media
How can IBS Exhibitors promote their products before the Builders’ Show? One opportunity is through an IBS social media spotlight.
Exhibitors can submit products and services to the IBS marketing team for consideration. Selected products may be featured on IBS social media channels, helping put your company and products in front of the IBS audience before the show begins.
This can be especially valuable if you’re:
Launching a new product.
Introducing a new technology or solution.
Debuting an innovative product.
Looking for another way to drive attendees to your booth.
Review the submission guidelines and submit your product for consideration.
#4 Launch Your New Product in the New Product Zone
Where can exhibitors debut new products at IBS 2027? The New Product Zone allows select exhibitors to put new products in a high-visibility area of the show floor.
Hundreds of products debut at the Builders’ Show each year, but space in the New Product Zone is limited.
If your company is launching a new product at IBS 2027, this is another way to get it in front of attendees specifically looking for what’s new in residential construction.
Explore the application requirements and submit your product for consideration.
#5 Use IBS Sponsorships & Advertising to Increase Brand Visibility
How can IBS Exhibitors reach attendees beyond their booth? Sponsorships and advertising can extend your brand’s presence across the Builders’ Show marketing channels and show experiences.
IBS offers promotional opportunities designed to help exhibitors:
- Build brand awareness.
- Promote new products.
- Increase visibility before the show.
- Drive traffic to their booth.
- Reach attendees beyond the show floor.
Whether you’re launching a product, building brand awareness or looking to make a bigger impact at IBS 2027, explore the available sponsorship and advertising opportunities to find an option that fits your goals and budget.
How to Get More from Being an IBS 2027 Exhibitor
What’s the best way to promote your company at IBS 2027? Don’t rely on your booth alone.
A strong IBS Exhibitor marketing strategy starts before the show. Optimize your exhibitor profile, apply for awards, pursue social media opportunities, launch new products and consider sponsorships and advertising to put your brand in more places.
The result? More opportunities to get discovered, generate interest and bring the right attendees to your booth.
Exhibiting at IBS 2027 is an investment. Make sure your marketing works just as hard.
Start with the IBS Exhibitor Portal and explore the opportunities available to promote your company before, during and after IBS 2027.
Questions? Contact the Exhibitor Service Department at 202-266-8109 or ExpoSales@nahb.org.