The 2026 NAHB International Builders’ Show® (IBS) Education* lineup is packed with fresh ideas, real-world expertise and strategies you can put to work immediately. With 120+ sessions to choose from, the Builders’ Show is where industry pros come to sharpen their skills, challenge their thinking and build smarter for what’s next.
Meet IBS Education Speaker David Hagan
One of the pros sharing his expertise is David Hagan, founder of Sales Uncomplicated and a nationally recognized sales coach, speaker and consultant. David works with builders of every size, from local companies to national leaders, helping them build high-performing sales teams and deliver exceptional customer experiences.
With more than a decade spent recruiting, training and coaching thousands of new-home sales professionals, David brings clarity to one of the industry’s most pressing challenges: selling confidently in uncertain markets. Known for his engaging, no-nonsense style, he blends strategy, psychology and real-world application in a way that resonates long after the session ends.
David Hagan’s Two IBS Education Sessions
At IBS 2026, David is leading two must-attend education sessions focused on the human side of home building sales and service:
- From Hesitation to Homeowner: How to Close More Sales in a Reluctant Market
- Super Session: The Experience: Mastering Customer Care During & After the Build
Both sessions are designed to help builders strengthen trust, improve communication and guide buyers forward with confidence, even when the market feels unpredictable.
What You’ll Learn in David’s Sessions
In his IBS Education session, From Hesitation to Homeowner, David equips attendees with the Five Principles of Closing, a practical, repeatable framework that helps sales teams influence hesitant buyers and convert more sales regardless of market conditions. Attendees will leave with tools they can use immediately to bring clarity to buyers, build confidence and stay consistent when others start to panic. The focus is not on pressure or gimmicks, but on process, confidence and trust.
In the high-impact Super Session The Experience, David dives deep into what happens after the contract is signed, when the real customer experience is built or broken. This session focuses on turning the entire build journey into a profit-protecting, reputation-boosting advantage. Attendees will learn how to align internal teams around clear rules of customer care, apply the proven R-E-C-I-P-E method to turn satisfied buyers into raving fans, and master critical project hand-offs to stop profit leaks before they start. Leave with actionable systems, scripts and strategies you can use immediately to improve communication, protect margins and deliver a consistent, high-quality experience long after the sale is closed.
Why David Is Excited for IBS
For David, the Builders’ Show has always been about people. He’s looking forward to reconnecting with longtime friends across the industry and forming new relationships that extend far beyond the show floor. The conversations, the shared challenges and the energy of being surrounded by industry peers are what make IBS a highlight every year.
Advice for First-Time IBS Attendees
David’s advice is clear and strategic: get the Expo+Education Pass, build your schedule in advance and be intentional with every day. The Builders’ Show offers more opportunities than anyone can fully absorb, so planning and pacing yourself is essential. Use the IBS App (available Jan 20), plan your evenings like your days and stay energized enough to make the most of every conversation.
The Best Place to Be at IBS
Sales Central is David’s go-to spot, along with all Centrals across the show. Whether it’s Custom Building, Multifamily, Design, Remodeling or International Central, these spaces are built for connection. You can catch a session, recharge, meet clients or friends and let networking happen naturally. Pick a Central, settle in and watch the connections multiply.
The Most Interesting 2026 Industry Trend
David sees growing momentum around net-zero-ready and climate-resilient homes. Today’s buyers are looking beyond curb appeal. They want homes that perform better, cost less to operate and are built for the long term. Builders who can clearly communicate that value will earn more trust, generate more traffic and close more sales.
What the Next Five Years Will Bring
Looking ahead, David expects builders to double down on energy efficiency, resilience and smarter construction practices that reduce cycle times. As buyers become more informed, the sales role will continue to evolve from tour guide to trusted advisor. Builders who invest in training, communication and customer experience will stand out in an increasingly competitive market.
The Industry’s Biggest Challenge
Buyer hesitation remains the biggest hurdle. Many buyers are interested but overwhelmed by uncertainty and afraid of making the wrong decision. That puts pressure on sales teams who may not have been trained to navigate hesitation at this level. According to David, confidence is now a competitive advantage, and builders who invest in consistent sales processes and coaching will win.
About David Hagan
David Hagan is the founder of Sales Uncomplicated and a nationally recognized sales coach, speaker and consultant. Since 2012, he has helped builders across the country strengthen conversion, confidence and clarity through his proven framework, The Uncomplicated Method®. Before entering home building, David spent 15 years as a pastor, sharpening his skills in leadership, communication and motivation. That experience continues to shape his work today, helping teams align purpose, process and performance without overcomplicating the path to success.
Attend David’s IBS Education Sessions
If you’re looking for practical strategies to close more sales, guide hesitant buyers and elevate the customer experience, David Hagan’s IBS Education sessions belong on your schedule.
From Hesitation to Homeowner: How to Close More Sales in a Reluctant Market and The Experience: Mastering Customer Care During & After the Build are two of the 120+ education sessions you can choose from to help you sharpen skills and strengthen your business.
Register today for IBS 2026 and get ready for three days of ideas, tools and connections shaping what’s next in the industry.
*IBS Education requires an IBS Expo+Education registration.