IBS 2026 Meet the Speaker: Melissa Morman

IBS 2026 Speaker Melissa Morman

The IBS Education* Speaker lineup for the 2026 NAHB International Builders’ Show® (IBS) is packed with bold ideas, real-world expertise and strategies builders can put to work right away. With 120+ sessions to choose from, IBS is where industry leaders gather to sharpen their thinking, explore what’s next and prepare for a future shaped by rapid change and innovation.

Meet Melissa Morman

Among the 2026 leading voices is Melissa Morman, an accomplished executive, strategist and long-time technology leader in the homebuilding industry. Melissa’s career spans Fortune 500 companies and start-ups alike, where she’s led everything from global business development and product launches to marketing, sales and customer experience.

Melissa is known for helping builders cut through noise and focus on what actually matters next.

Melissa Morman’s IBS Education Session

Technology is moving faster than most builders can track, and CES only accelerates that pace. That’s where Melissa comes in.

In her IBS Education session, The Best of CES/2026 & Key Technology Trends for Homebuilders, Melissa curates the most relevant innovations unveiled at CES 2026 and translates them into builder-ready insights. This session isn’t about shiny objects. It’s about understanding which technologies deserve attention now, which are worth piloting and which are still on the horizon.

With perspectives from tech experts and builders alike, the session connects emerging innovation to real-world application across design, sales and construction.

What You’ll Learn in The Best of CES/2026 & Key Technology Trends for Homebuilders Session

Melissa and fellow panelist John Galante’s goal is clarity. Attendees will leave with a practical framework for evaluating emerging technologies and making smarter decisions about adoption.

In this session, you’ll learn how to:

  • Identify key emerging technologies and trends from CES 2026 that could impact home building.
  • Categorize innovations into three stages: emerging but not yet actionable, being piloted and gaining traction or ready for implementation now.
  • Understand how technologies like AI, robotics, smart home systems and automation may reshape how homes are designed, sold and built.
  • Build a clear, builder-focused technology roadmap tailored to your business.

Why Melissa is Excited for IBS

For Melissa, IBS is all about connection. She’s looking forward to reconnecting with builders and industry partners to hear firsthand how they’re embracing new technologies and where they’re seeing real results. Those conversations, she says, are often where the most valuable insights emerge.

Advice for First-Time IBS Attendees

Melissa’s advice is refreshingly honest and practical. Start with comfortable shoes. Then, study the education lineup ahead of time and carefully map out your schedule. Have backup sessions ready in case one fills up. IBS is big, busy and energizing and a little planning goes a long way.

The Best Place to Be at IBS

Beyond the education sessions, Melissa loves the show floor. It’s where builders can mix with solution providers, see the latest tools and products up close and have candid conversations about what’s working and what’s coming next.

The Most Interesting 2026 Industry Trend

For Melissa, the most compelling trend is how AI is no longer a standalone topic. It’s becoming embedded in everything. The real opportunity for builders lies in choosing partners who are progressive and thoughtful about how AI is integrated into their tools and services.

What the Next Five Years Will Bring

Looking ahead, Melissa sees shifting demographics and increased international influence driving changes in what and how we build. Combined with emerging technologies, these forces will reward builders who stay nimble and adaptable. Those willing to evolve will be best positioned to thrive.

The Industry’s Biggest Challenge

According to Melissa, today’s biggest challenge is balancing short-term uncertainty with long-term preparation. Economic and political conditions may cause consumer hesitation, but that’s nothing new in a cyclical industry. The real test is staying focused on the future while navigating the realities of today’s market.

About Melissa Morman

Melissa Morman is a seasoned executive with decades of experience leading technology, marketing, sales and customer experience initiatives across multiple industries. A founding executive of BHI/BDX, she helped shape the digital transformation of the home building industry and remains a trusted voice on emerging technology trends. Melissa is an in-demand speaker, consultant and active board member.

Melissa was a founding executive of BHI/BDX, the home building industry’s technology consortium and market leader in digital customer acquisition and experience. For 22 years, she served as Chief Experience Officer (CXO), overseeing revenue and managing the entire customer lifecycle, from marketing and sales through long-term relationship management. She also led the vision, funding and launch of several industry-defining products, including Envision, the industry’s online options platform.

Attend Melissa’s IBS Education Session

If you want a clear, builder-focused roadmap for understanding emerging technology, The Best of CES/2026 & Key Technology Trends for Homebuilders is a must-attend session at IBS 2026.

Melissa’s session is one of 120+ education opportunities designed to help you build smarter, adapt faster and prepare for what’s next. Register today for IBS 2026 and get ready for three days of ideas, tools and conversations shaping the future of homebuilding.

*IBS Education requires an IBS Expo+Education registration.

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