Discover 55+ Housing Experiences @IBS 2025

55+

The NAHB International Builders’ Show® (IBS) is about building better industry communities. For 55+ housing professionals, IBS is where you’ll discover current trends, identify what makes this market different and refine your strategies to work with this growing number of potential buyers. There’s something for every 55+ housing professional to experience.

55+ Housing Central

Immerse yourself in everything related to 55+ housing in this Central. Explore fun and new ideas, network, connect and gain business information from specialized seminars, workshops and informal discussions. Gain valuable knowledge, insightful perspectives and exchange ideas with other 55+ housing pros like you. 55+ Housing Central is open to all IBS registrants.

55+ Housing Central Highlights

55+ Trends Direct from the Construction Site
Tuesday, Feb 25 | 12 – 12:30 PM

Hear from experts and share your insights about top trends as well as the challenges associated with meeting the demands of one of the largest market segments in housing. Explore and discuss topics like floor plans, low(er) cost designs to plan for future 55+ communities, amenities, different community concepts and more.

The Formula for Attracting Two Generations of Active Adults
Wednesday, Feb 26 | 3:15 – 3:45 PM

Boomers and Gen X are the new 55+ clients, bringing a momentous shift to how we must think about and approach this buying segment. Are you prepared to adjust your sales and marketing formula? Join us to uncover the generational differences and unique homebuying priorities of these two sub-segments.

Connections Not Content: How to Correctly Use AI in 55+ Sales
Thursday, Feb 27 | 8 – 8:30 AM

Until recently, 55+ home sales and AI haven’t exactly gotten along. Why? Almost everyone is using it wrong! Through four real-world examples discover how to use AI to create relationships and enhance connections that drive more valuable sales without AI writing a single piece of content.

View the full 55+ Housing Central schedule.

IBS Education for 55+ Housing Pros

55+ Housing Central isn’t the only place to discover, learn and network. There are dozens of IBS Education sessions* on topics like boomer home designs for living a long and happy life and how to give 55+ buyers what they want.

Hot New Products

Find new products, brands and companies on the show floor and meet manufacturers and suppliers to get answers to your burning questions. 100s of hot new products make their debut at the show each year – be there to see them first-hand.

New Product Zone

The New Product Zone is a buzz of activity with the spotlight on the hottest new products to hit the industry. Be the first to see innovative products that are just hitting the market!

The NationalsSM Awards Gala Including Best of 55+ Housing Awards & Global Innovation Awards

The Best of 55+ Awards celebrates the fastest-growing niche in home building with the 55+ sector’s only national recognition program. Pay tribute and toast the superior achievements of our industry’s best. Visit TheNationals.com to purchase tickets**.

Experience the #1 event for 55+ housing professionals! Register today.

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